Customers being welcomed into BurgerFuel's new Cairo store - its first in Egypt.
BurgerFuel has opened its first store in Egypt, a new front in the fast-growing Kiwi food brand's Middle East expansion.
The Cairo store, located in the affluent suburb of Maadi, is the company's 20th site in the region, where it also operates in Saudi Arabia, the United Arab Emirates and
Iraq.
Two additional BurgerFuel stores will soon open in the Egyptian capital - one in a new retail development near the international airport and another in Mohandessin, an upmarket neighbourhood in the city centre.
Ahmed Amin, deputy chief executive of Wadi Degla, BurgerFuel's franchise partner in Egypt, said he was thrilled to get the first store up-and-running.
"We're certain that the combination of the resources of BurgerFuel Worldwide and Wadi Degla will result in a significant business in a market with a population of more than 80 million people," he said.
