Compared to capital gains, a digital services tax looks like an easy win.
France and Australia have already begun the process of introducing them.
The entire OECD is heading in that direction - albeit slowly - working through a multi-lateral approach.
The issue of what to do about another global tech giant - Chinese telco Huawei - now that the UK has allowed it to take part in its 5G build, seems somewhat more pressing.
The language used by the PM and her minister today was strong.
There's no doubt the new tax is coming. But this was not an announcement that will have Google, Apple or Microsoft quaking in their boots.
It was certainly not radical in the style of offshore oil and gas ban.
Globally the big digital players already see the writing on the wall.
They will see here a chance to work through an orderly process and, presumably, argue the case for a tax system which collects revenue closer to the lower end of the Government's $30-$80 million revenue.
There is no slam dunk on enforcement with these guys- at least until a multi-lateral rules are in place.
The Australian Government managed to get $37 million in tax from Google in last fill financial year but ended up fighting complex legal battles over the companies accounting methods.
Nothing in the tax world is easy - as the report on Thursday will show.
This is a positive step from the Government - but a relatively cautious one.