If 90 percent of vehicles were self-driving, as many as 21,700 lives per year could be saved, and economic and other benefits could reach a staggering $447 billion, said the study, a copy of which was provided to The Associated Press.
"There will be many steps before we get to that, but it does feel like there is a whole new world that completely changes everything in terms of our perspective on driving that could emerge eventually," said Joshua Schank, Eno's president and chief executive.
For example, the passenger compartment may be transformed as former drivers safely work on laptops, eat meals, read books, watch movies and call friends. And cars that can be programmed to pick up people, drive them to their destination and then park by themselves may change the lives of the elderly and disabled by providing critical mobility.
Once a critical mass of self-driving cars is on the road, they can start "platooning" driving closely together but keeping a steady distance between each other without the fuel-burning, time-wasting, stop-and-go typical of traffic congestion. That could smooth traffic flows, reduce commute times and increase highway capacity.
Government research indicates driver error is likely the main reason behind over 90 percent of all crashes. Over 40 percent of fatal traffic crashes involve alcohol, distraction, drugs or fatigue. But self-driven vehicles wouldn't fall prey to such human failings, suggesting the potential for at least a 40 percent reduction in fatal crashes, the study said.
Crashes can also be due to speeding, aggressive driving, over-compensation, inexperience, slow reaction times, inattention and various other human driver shortcomings, the report noted, suggesting that computers could also reduce those.
Spurred by what some see as the future direction of the auto industry, carmakers are stepping up their research. General Motor and Nissan are furthest along, but Audi, BMW, Ford, Mercedes-Benz, Toyota, Volkswagen, and Volvo have also begun testing driverless systems. Google's self-driving cars have clocked over 400,000 miles (644,000 kilometers) on California public roads.
Many of the features that go into creating a self-driving car are already available, especially in high-end cars. Adaptive cruise control adjusts speed faster or slower in response to traffic. Lane departure systems warn drivers when they're drifting out of their lane, and some can even automatically steer the car back. Collision avoidance systems automatically brake to prevent front-to-rear crashes. And parking assist systems range from rearview cameras that show drivers what is behind them to vehicles that can actually park themselves.
The hardest part will likely be making self-driving cars "cost effective to the point where this is not just a gadget that some people enjoy, but becomes mainstream," Schank said.
For example, hybrid and electric vehicles still haven't overcome their price gap with conventional vehicles, and so remain at a smaller share of the auto market than people had anticipated they would be at this point, he said.
States are already seeking to prepare the way for self-driving cars to join other vehicles on the road. California, Florida and Nevada have passed laws to regulate the licensing and operation of self-driving cars. California has directed that licensing requirements be ready by 2015.
The National Highway Traffic Safety Administration has urged states to establish procedures for testing self-driving cars on public roads, but has also cautioned states against licensing sales of the vehicles to the general public. The agency is also conducting research on the vehicles.
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