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Kiwi ad exec Damon Stapleton on where great ads come from

Damien Venuto
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Damien Venuto is a business writer for the New Zealand Herald·NZ Herald·
5 mins to read
Kiwi ad exec Damon Stapleton on where great ads come from
Kiwi ad exec Damon Stapleton on where great ads come from

It took 16 scripts, each featuring slight variations - a nip here, a tuck there - to get to the one eventually used in the latest Lotto ad.

A cynic might observe, "what's the point? It's just an ad", but it's this commitment to detail that has earned advertising executive

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