NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Business / Small Business

<i>Debbie Mayo-Smith</i>: Using video - let me count the ways

Debbie Mayo-Smith
By Debbie Mayo-Smith
A motivational speaker gives her tips on business success·NZ Herald·
13 Mar, 2011 08:30 PM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

YouTube is an example of 'freasy' technology which can be taken advantage of to market your business.

YouTube is an example of 'freasy' technology which can be taken advantage of to market your business.

Debbie Mayo-Smith
Opinion by Debbie Mayo-Smith
A motivational speaker gives her tips on business success
Learn more

In my last column I covered a few of the many features incorporated in the YouTube website. For example, the ability to edit videos, add captions and sort into playlists. I also shared some thoughts on how managers can use the site.

Today I'd like to outline different
ways businesses can use this "freasy" - free and easy - technology.

There are other video sharing sites such as Viddler and Vimeo. But with over 2 billion site visits a day, there's nothing like YouTube. Think of the potential for introductions to new customers and communication with existing clients, as well as staff. The only caveat to bear in mind is that when IT departments lock out sites such as Trade Me, YouTube is normally added to the no-go zone.

Now, on with some ways in which business can use videos and YouTube:

* Customer service. Do you get queries on how to use your products, fill in forms, put something together or take it apart? Let a how-to video do the work for you. It could be better than trying to explain abstract concepts over the phone. You can also answer frequently asked questions with a creative presentation.

* Your private in-house channel. By setting your account and videos to private, you control who can see your videos (to a maximum of 50 people). This private channel can be used in many ways - between franchises, branches of a business, consultant and clients or in-house training.

* Quotes. This can be business-changing use of technology for the trades. I see the use of private videos as a perfect way to work smarter with clients and more productively within your business. When out quoting, video it and place on YouTube, both for an accurate record and for the potential customer to see.

* Demos of your products. Demos are a clever way to build sales and showcase your product. From baby slings to diamond rings, to industrial parts and supplies. Why not video and put it on your site? Example: Belly Beyond baby Sling.

* Intro you. Say hello on your website. Introduce yourself and your services, group, products or team. It is easier and cheaper to put a video on YouTube and then embed the link and the viewer into your website than to have an IT professional write the code to host it on your own website. Example: Bev Dickey mortgage broker.

* Share your knowledge. Informative presentations, discussions. Want to be seen as a specialist in a particular area? Uploading videos providing authoritative content can help mark you out as an expert in your field. Jayson Bryant set up his own YouTube TV channel, and now has 233 videos online, each reviewing a different wine.

* Introduce your profession. If what you do needs a bit of explaining, isn't a video perfect? National Property Valuers in Australia have their own channel and one of the videos - Top 7 Questions People Ask about Property Valuation - explains why their services are necessary.

* Testimonials. "Straight from the horse's mouth" will impress prospective customers and add much more value than someone from your own business saying how good you are. I have three on my channel, shot on my iPhone:.

* Marketing. Why not try short, sweet tips, ideas or comments as a new form of online newsletter?

* Sales. Do you have ads on television? It's insane not to upload the video to YouTube. Alternatively, create your own ad and upload it. Create videos that outline the reasons your product or service is so valuable to prospective customers. Add a little humour. It will go a long way to make your video more memorable. Have a look here.

* Out of ideas? Interview interesting people. Showcase your clients, an expert in a field. Anything relevant to your business. Add a bit about yourself at the end and give them the video to use too for double the exposure.

There you go. YouTube is free. Easy. Practically universal. You need only one of the new inexpensive video cameras that go straight to YouTube or a smartphone with video. It gives small business the ability to create "ads" that rival the agency creations paid for by large corporations. Can you afford to ignore YouTube?

www.debbiespeaks.co.nz

Debbie Mayo-Smith Facebook Business Page

Debbie Mayo-Smith on Linkedin

Debbie Mayo-Smith is a bestselling author and international speaker.

Discover more

Small Business

<i>Debbie Mayo-Smith</i>: Social media - giving back what email has lost

11 Apr 03:45 PM
Small Business

<i>Scott Unsworth: </i> Working out how to use social media

30 Apr 03:30 AM
Small Business

Facebook Marketing

03 May 11:00 PM
Small Business

<i>Debbie Mayo-Smith</i>: Social media success needs hard graft

12 Sep 05:30 PM
Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.
Save

    Share this article

Latest from Small Business

Premium
Business|small business

'Change their footprint': Kiwi start-up's plan to shave $1200 a year off household power bills

30 Jun 05:00 PM
Premium
Small Business

Small Business: Kiwi pickle brand processes 100 tonnes as business booms

29 Jun 05:00 PM
Premium
Small Business

On The Up: A royal new venture with King Bees Honey

22 Jun 05:00 PM

There’s more to Hawai‘i than beaches and buffets – here’s how to see it differently

sponsored
Advertisement
Advertise with NZME.

Latest from Small Business

Premium
'Change their footprint': Kiwi start-up's plan to shave $1200 a year off household power bills

'Change their footprint': Kiwi start-up's plan to shave $1200 a year off household power bills

30 Jun 05:00 PM

Basis plans to install over 50,000 smart panels globally in the next 24 months.

Premium
Small Business: Kiwi pickle brand processes 100 tonnes as business booms

Small Business: Kiwi pickle brand processes 100 tonnes as business booms

29 Jun 05:00 PM
Premium
On The Up: A royal new venture with King Bees Honey

On The Up: A royal new venture with King Bees Honey

22 Jun 05:00 PM
Premium
Controversial Kiwi start-up, once worth $38m, folds in New York

Controversial Kiwi start-up, once worth $38m, folds in New York

19 Jun 02:37 AM
From early mornings to easy living
sponsored

From early mornings to easy living

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP