Fonterra's 2019 interim report is a thing of simplicity and plain-speaking compared to the the imagery flash and hype of last year's effort.
The embattled big dairy company has pledged to get back to basics and certainly the interim results warranted a subdued presentation.
New Zealand's biggest company is back in the black, but earnings were weak, there was no interim dividend and debt is a hovering spectre.
But this time last year Fonterra posted a $348 net loss and its busy, busy interim report bristled with happy photos, self-congratulation and oblique inside jargon.
Mercifully absent from this year's report are pages littered with "useful facts", and hyped-up headlines like "A strong co-op - doing what's right", "Our potential" and "Building the foundations for our future success."