Graham McGregor: How to get well-known fast in a new market

What new target market would you like to enter get well known in fast? Photo / Getty Images

If there is a new market that you would like to offer your products or services to here is a simple marketing strategy that you might like to try.

The goal with this strategy is to get well known in a positive way as quickly as possible in this new market.

The strategy is deceptively simple.

Just interview 10 or more business owners in your target market who are already successful.
Get each person to share 1-2 things they did that made their business successful.

Record each interview and have them transcribed.
Then have them edited slightly and put them into a success guide for that industry.

Now go into this target market and offer your success guide at no charge.
You will be positioned as an expert in this industry and you'll quickly build a database of potential clients in this target market who you can contact about your products or services.

Let me give you a real life example of how this is done.

Right now I want to enter a new market to offer my services to. (The market is businesses that sell a premium priced service that costs $20,000 or more.)

The first thing I did a couple of days ago was to go to two websites and put out a request to interview business people who sold a premium priced service costing $20,000 or more.

The websites I used cost no money to use and within 48 hours I had 27 businesses contact me asking if I could interview them.

(The websites are Help a Reporter Out or HARO for short and Source Bottle)

I've now selected 10 of these businesses to interview over the next week
(One is a business that sells websites for $25,000 to $100,000 each. They have over a thousand happy clients for their website services and I'm looking forward to hearing how they sell a common service like websites for such premium prices.)

I'll record all the interviews and have them transcribed.

And I'll use the information in these interviews to create some valuable new marketing resources for this target audience.

(Which will help me to get known fast in a positive way.)

Here's another example:

Imagine you want to sell a product or service to the legal market.

Interview 10 successful legal practices and ask them to share 2-3 things they do that made their legal practice so successful.

Record and transcribe the interviews and create a Success Guide for Legal Firms
Offer this guide to the legal market at no charge. (You could do this by getting a business that already has legal clients but is not a competitor to your business to offer this success guide to their legal clients.)

You'll get a good number of legal firms to order this guide from you.

And you are now positioned as an expert on what makes legal firms successful.

You can now contact a number of the legal firms who have ordered your success guide and show them how your product or service can help make them more successful in some way.

You will have the nice advantage of being well known in a positive way by a number of the people you approach.

The good news is that most successful business people are happy to be interviewed if you invite them in the right way.

(A nice side benefit is that once you have interviewed 10 successful businesses in one industry you learn some valuable ideas and tips that make you very knowledgeable in this industry.)

Here's a key point to note:
You can interview successful people even if you are not successful or well-known yourself.

Interviewing 10 successful businesses and creating a success guide is a simple way to get well known in a new target market fast.

If you want to enter a new market and get well known quickly then this strategy is worth considering.

"An expert knows all the answers - if you ask the right questions." - Levi Strauss

Action Steps:

1: What new target market would you like to enter get well known in fast?

2: If you are interested in some step by step guidance on how to use this interview strategy to get well known in a new target market for your own products or services just contact me using the email links at the top and bottom of this column. Tell me the products or services you sell and the new market that you would like to get well known fast in. I'll let you know if I can be of help or not.

Graham McGregor is a Marketing Strategist and helps business coaches attract perfect coaching clients from around the world. You can download his marketing guide ‘You Deserve Perfect Coaching Clients’ at no charge from www.perfectcoachingclients.com/