A simple way to make great progress is to get the help of other people. Photo / 123RF
There is a famous quote by Sir Isaac Newton that goes like this...
"If I have seen further it is by standing on the shoulders of giants."
In other words, a simple way to make great progress is to get the help of other people. Particularly people who are experts. (Giants in their field if you like.)
With that in mind, here are four no cost marketing resources that I recommend you check out.
Each resource has been created by a marketing expert who is a giant in their field and is very good.
Let me share these resources with you...
Resource 1: The Direct Response Letter by Bob Bly
I have been a subscriber to Bob's ezine for many years now and it's still one of the very few e-zines that I open and read as soon as it hits my in box.
Bob sends out 2-3 very short messages each week. Each message has easy to use pearls of wisdom that I can apply quickly to improve my marketing results.
The amount of useful information that Bob shares (at no cost) is breath taking.
You can check it out for yourself at this link.
Resource Two: 'Marketing Bullets' by Gary Bencivenga
Gary Bencivenga was widely regarded as one of the best copy writers in the world.
He retired a while ago and left behind a real treasure trove of useful information. It's 29 marketing lessons called "Marketing Bullets" that contain some of the best ideas I've ever seen.
And you can read all 29 marketing bullets at no charge at this link.
Resource Three: Smallville
Best-selling small business author Andrew Griffiths created Smallville.
He invited dozens of sales, marketing and business improvement experts to share their best tips that small business owners can use to quickly improve their results.
You can get all these tips and great ideas at no charge.
Resource Four: Second Act Profits Marketing Guide
Marketing expert Bob Serling has created a new guide called "Second Act Profits - 8 steps to leveraging the new economy for wealth and happiness in your second act." It's perfect for anyone over aged 45 that wants to do well in business."
Just some of what you'll discover in this Ebook includes:
• Niche social networks. For example, there's a company that's making a killing from a small social network they created exclusively for people who trade stocks.
You could easily clone this for whatever interests you most - anything from golf... to your favourite dog breed... to writing fiction... to eating paleo... eating vegan... anything you have a passion for, really. Just model the case study included in this ebook to duplicate their success.
• Then there's the company in California that recently created a Craigslist for the marijuana industry. This could be cloned for ANY niche, from power tools, to tennis equipment, to cooking supplies and equipment, and on and on.
• Or how about Bob's own, highly popular "middle-man strategy" his students have used to pull in mid-6 figure incomes doing things they love.
For example, one guy with an SEO company acts as a middle-man to set up web site development projects for his clients (something he doesn't offer in his own business). All he does is connect his clients with reliable freelancers who do the work - and he collects $1,250 per hour for this!
That's just a small sample of the many ways to implement these eight simple steps to turn your second act into the best part of your life yet, making serious money doing what you truly love. You can grab your copy of Second Act Profits here at no charge.
There are a large number of helpful no cost marketing resources available on the Internet right. (All four of the resources I've mentioned are very good.)
"Anyone who stops learning is old, whether at twenty or eighty. Anyone who keeps learning stays young. The greatest thing in life is to keep your mind young." - Henry Ford
I invite you to take advantage of these four no cost marketing resources.
And if you have a no cost marketing resource that you have found helpful yourself I'd love to hear about it. Just contact me using the email links in this column.
Results from Fisher & Paykel Healthcare and Infratil dragged the market down.
