NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Business

Fran O'Sullivan: Gaffes won't help Christopher Luxon defeat Jacinda Ardern

Fran O'Sullivan
By Fran O'Sullivan
Head of Business·NZ Herald·
15 Apr, 2022 05:00 PM7 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Prime Minister Jacinda Ardern and National leader Christopher Luxon. Photos / Getty Images / Jed Bradley

Prime Minister Jacinda Ardern and National leader Christopher Luxon. Photos / Getty Images / Jed Bradley

Fran O'Sullivan
Opinion by Fran O'Sullivan
Head of Business, NZME
Learn more

OPINION:

Christopher Luxon must be kicking himself after recent gaffes, which would have seen his performance marked down if he was subject to the same performance reviews as his MPs.

Some three months into his role as leader, Luxon has achieved some strong results for the National Party.

First, he has galvanised political support to the extent that on some polls he would be prime minister if an election was held today.

For instance, the latest Roy Morgan poll published one week ago showed support for a National/Act coalition government at 47 per cent, down 2.5 percentage points on the previous poll after Act continued to lose support, but still clearly ahead of the current Labour/Greens Government of Prime Minister Jacinda Ardern on 42.5 per cent (down 0.5 per cent).

Advertisement
Advertise with NZME.

In particular, support for National has remained at 38 per cent — six percentage points ahead of Labour on 32 per cent. This is National's equal-highest level of support since January 2020 on the Roy Morgan polls, when Simon Bridges was still leader.

There won't be a general election until late 2023, but Luxon can chalk up the sustained poll lead as a big positive on his key performance indicators.

The Ardern Government is vulnerable.

Advertisement
Advertise with NZME.

Again, the Roy Morgan poll has exposed a rapidly growing loss of confidence in the Government, which is now at its lowest rating since Ardern became prime minister in October 2017.

In March, 39 per cent of electors measured by the poll said New Zealand was "heading in the right direction" compared to 51.5 per cent who said New Zealand was "heading in the wrong direction".

Discover more

World

Deadly rains: Floods in South African city of Durban kill more than 340

14 Apr 08:28 PM
Opinion

Emma Priest: The risks of a victim-centric approach to rape trials

17 Apr 03:00 AM
Opinion

Brooke van Velden: Govt has egg on its face from mad Easter trading laws

19 Apr 05:00 PM
Business

BusinessNZ stance on fair pay agreement questioned

17 May 10:26 PM

Second, on other polls, Luxon has built growing support for himself as preferred prime minister.

Game over? No. Luxon should not get too comfortable.

He has exhibited an impulsive — and somewhat impetuous — streak, which has led to an embarrassing run of gaffes.

First, the unfortunate use of the term "bottom-feeders".

On Kerre Woodham's show on NewstalkZB, he said: "If you want to have a go and you want to make something of yourself, we don't just do bottom feeding and just focus on the bottom. We focus on people who want to be positive and ambitious and aspirational and confident, right?"

This has been widely read — and not just by his political opponents — as betraying a mindset which is disparaging of people who have not done so well in society. Or those who lack the level of ambition that Luxon admires and believes (as do many of us) is necessary to rebuild New Zealand in the post-pandemic world.

Advertisement
Advertise with NZME.

The upshot is that he was later forced to dance on the proverbial pinhead and clarify just what he meant: "People that are in state houses that actually aren't paying the rents, that are trashing the houses, abusing the neighbours," he told other media.

This was somewhat risible, as explanations go.

But it's an illustration of the minefields ahead of political leaders who make a fast rise to the top without the benefit of having first made their gaffes in less public fashion.

He will need to guard against letting the word "numpty" slip out — one of his favourites from his corporate days.

Second, there is a suggestion he is a bit of a grinch.

Was it really necessary to have a poke at the first public holiday to celebrate Matariki? On Jack Tame's Q+A show he mispronounced the June 24 holiday as "Matarangi". Everyone makes a fluff occasionally on live TV, but usually they correct themselves when they realise their gaffe.

But the point here is why later go on to suggest cancelling another holiday such as Labour Day in its place?

New Zealand will have nine public holidays each year with the addition of Matariki. This is not outside the norms regionally. Victoria has 11 including the Friday before the AFL Grand Final and the Melbourne Cup. Other Australian states tend to have 10 public holidays.

It's not as if Covid has not taught many in business that they can be productive even with shorter working hours.

The move towards four-day working weeks is growing internationally, with firms' staffs cranking up production so they can get out the door in four days rather than five.

In New Zealand, Perpetual Guardian founder Andrew Barnes contends that the four-day week is "not just having a day off a week — it's about delivering productivity, and meeting customer service standards, meeting personal and team business goals and objectives".

Luxon may be right to observe that the additional holiday may have an effect on some smaller businesses.

The Government contends that the day off could boost the economy by $310.4 million to $496.1m.

Let's see how it plays out.

But this, combined with Luxon's earlier equivocating on whether raising the minimum wage was a good idea and his rejection of the planned employment insurance scheme can give an impression that he is quick to pan proposals rather than having a thorough look at them before making up his mind.

The employment insurance scheme was backed by BusinessNZ.

Opposition rose after the scheme was expanded to include sickness.

This week Luxon has also had to walk back his position on subsidising public transport.

A government package to ease the cost of living by halving public transport fares for three months (April through to the end of June) is proving a success. Auckland hit record highs on its public transport networks in the first week of April, coinciding with the start of the reduced fares.

Luxon erects an anti-Three Waters sign in Kaiapoi. Photo / George Heard
Luxon erects an anti-Three Waters sign in Kaiapoi. Photo / George Heard

There is merit in extending the scheme to get more people into public transport and to reduce overall carbon emissions.

The estimated cost of the three-month initiative is $25m to $40m.

When asked if the cut-price subsidised fares were something he would like to see extended, Luxon said he believed services should not be "subsidised" or "underwritten".

He later said he had mis-spoken when saying public transport should not be subsidised at all.

In themselves these gaffes will not sink his leadership. But he is up against a prime minister who is fast recovering her own political sangfroid and is off on a series of brand-enhancing overseas visits leading business missions.

She is now delegating much of the Covid response to other ministers.

Ardern will be also enhanced by taking on the mantle of a "wartime leader" following Cabinet's decision to send military support to help the Ukraine effort.

She can't be written off even though the economy is hitting some judder bars.

As a leader, Luxon appears to suffer from a deficit of MPs who have the cojones to "speak truth to power". He is said to have a tight kitchen Cabinet. Too tight, maybe. He would benefit from bringing former deputy leader Shane Reti into that loop.

Reti impresses as a both-feet-on-the-ground politician deeply concerned about the social fabric of New Zealand. He would provide necessary balance and challenge within that group.

The Easter break provides a good opportunity for Luxon to hit the pause button.

Take himself out of the public eye. Do some much-needed swot to get over the detail of policies.

Come back a more intentional leader and on top of his game.

If he is to beat Ardern in the "one-to-one" debates that will come around quickly enough in next year's election, he will need to start war-gaming soon.

Right now he is providing plenty of fodder for Labour to use against him.

Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Latest from Business

Premium
Shares

Market close: Geopolitical tensions keep NZ market flat, US Fed decision looms

18 Jun 06:09 AM
Premium
Business

Fringe Benefit Tax: Should you be paying it if your business owns a ute?

18 Jun 06:00 AM
New Zealand

'Life-changing': International flights return to Hamilton Airport

18 Jun 05:23 AM

Audi offers a sporty spin on city driving with the A3 Sportback and S3 Sportback

sponsored
Advertisement
Advertise with NZME.

Latest from Business

Premium
Market close: Geopolitical tensions keep NZ market flat, US Fed decision looms

Market close: Geopolitical tensions keep NZ market flat, US Fed decision looms

18 Jun 06:09 AM

The S&P/NZX 50 Index closed down 0.10%, falling to 12,627.32.

Premium
Fringe Benefit Tax: Should you be paying it if your business owns a ute?

Fringe Benefit Tax: Should you be paying it if your business owns a ute?

18 Jun 06:00 AM
'Life-changing': International flights return to Hamilton Airport

'Life-changing': International flights return to Hamilton Airport

18 Jun 05:23 AM
Premium
Liam Dann: 'Brick wall' – why tomorrow’s GDP data won’t tell the real story

Liam Dann: 'Brick wall' – why tomorrow’s GDP data won’t tell the real story

18 Jun 05:17 AM
Gold demand soars amid global turmoil
sponsored

Gold demand soars amid global turmoil

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP