In short, even subtle reminders of money elicit big changes in human behavior.
After citing a raft of other psychological bigwigs the paper also concludes that: In short, having money confers benefits to people's lives.
You may have reached the same conclusion without the benefit of such rigorous scientific process but it's nice to have the official PhD confirmation of conventional wisdom.
But while these deep money-based psychological problems clearly require further investigation (I have a grant application in), perhaps answers to shallower, practical financial questions would be of more use to most of us.
That's at least what the Commission for Financial Literacy and Retirement Income is attempting with its Money Week promotion.
The event, which the Commission describes as a week-long celebration of Financial education activities, runs from this Sunday September 2 through to the following Saturday.
While 'celebration' might be too strong a word to describe Money Week, there could be something worth dragging yourself along to at a venue close by.
I'm thinking about it.