CSx chief executive Ed Lodge is in the UK to oversee the use of the company's software, which collects data medical professionals need to act in the best interests of player safety. The cloud-based software tracks the concussion history of a player over their career in whatever country or sport they play and contains all the latest World Rugby head injury assessment protocols to administer pitch side assessments.
Lodge said the software is accessible by tablet, providing team doctors with secure, mobile access to each player's history and baseline data for immediate comparison.
"We have worked closely with World Rugby to provide a system that is intuitive to use and that provides a comprehensive method of ensuring players are both managed and tracked efficiently," Lodge told BusinessDesk.
World Rugby's Raftery said the feedback from users of the software at the World Cup has been overwhelmingly positive.
"The significant advantage of this system is the availability of baseline data for medics who are completing the sideline assessment," he said. "The system will also support compliance with data collection and underpin ongoing research in this critical area of sideline head injury management."
The CSx software has been trialled for the past two seasons by Super Rugby teams the Hurricanes and the Melbourne Rebels.
Lodge said the company is researching a further development - a microchip sensor that can be fitted behind a player's ear and identifies dangerous knocks to the head.
He's taking advantage of having all the teams in one place at the World Cup to have further talks with team officials about use of the software for professional players, with Wales, Scotland and Australia showing early interest. The company is also in talks with commercial partners who would fund its use by amateur players, making it free to the end-user.
Post tournament, the company plans to release a range of sport specific versions of the app tailored to a range of sports that have their own concussion management protocols, with rugby league and football being obvious contenders.
Lodge said CSx was in the throes of another capital rising from individual investors to help fund the company's sales efforts, which are initially focused on Great Britain where there are two million rugby players.
"The market is a lot bigger here (in Great Britain) and we want to get as high a number of subscribers as quickly as we can," he said.
Bolton owns half the company, while Lodge is the majority shareholder in EAG Ltd which holds a 43.3 per cent stake. The rest of the company is held by Castlerock Capital.