Hell rolls out new franchise model - on wheels

Hell's mobile trailer businesses were designed to look like trucks from the film Mad Max. Photo / Supplied

Edgy pizza chain Hell is rolling out a new franchise model of low-cost businesses, in the form of towable trailers.

The 'Hell on Wheels' mobile concept will rollout to 30 locations throughout New Zealand including in Auckland, Gisborne, Palmerston North, Nelson and Blenheim.

The 6.5 metre-long, triple axel trailers each house a commercial pizza oven capable of cooking 80 "double pizzas" per hour and can be set up as both permanent and semi-permanent locations.

The 6.5 metre-long trailers are capable of cooking 80 pizzas per hour. Photo / Supplied

Hell general manager Ben Cumming said the low-cost mobile stores were ideal for areas with populations too small to support bricks and mortar stores.

The first two Hell on Wheels businesses were launched in Whanganui and Cambridge last month and had been a hit, Cumming said.

"Both franchises have been running at near capacity on busy nights," he said.

"We've made it easier for those who want to own their own franchise – particularly young staff throughout our existing network, who have proven themselves in store management roles and are keen to take on further responsibility."

The mobile trailer stores include fully functional kitchens, a refrigerated bench, a deep fryer and sink, and were designed to look like a truck out of the film Mad Max.

Cumming said the Hell on Wheels franchise meant businesses could run profitably in smaller towns, where revenue was not expected to be as high in the main centres.