YouTube has placed greater restrictions on content several times in the past year, responding to a series of issues with inappropriate and offensive videos. Most of those changes involved pulling ads from categories of videos. Google is more reluctant to remove entire videos from YouTube but has been willing to do so with terrorism-related content.
The firearms decision comes days before Saturday's March For Our Lives, a rally organized by survivors of the Feb. 14 school shooting in Parkland, Florida, that left 17 dead.
The new YouTube policies will be enforced starting in April, but at least two video bloggers have already been affected. Spike's Tactical, a firearms company, said in a post on Facebook that it was suspended from YouTube due to "repeated or severe violations" of the video platform's guidelines.
"Well, since we've melted some snowflakes on YouTube and got banned, might as well set IG and FB on fire!," Spike's wrote on Facebook, where it has over 111,000 followers, referring to the social network and its Instagram app.
InRange TV, another channel devoted to firearms, wrote on its Facebook page that it would begin uploading videos to PornHub, an adult content website.
"YouTube's newly released vague and one-sided firearms policy makes it abundantly clear that YouTube cannot be counted upon to be a safe harbour for a wide variety of views and subject matter," InRange TV wrote. "PornHub has a history of being a proactive voice in the online community, as well as operating a resilient and robust video streaming platform." PornHub didn't immediately return a request for comment on the matter.
Last month, gun-control activists escalated the pressure on tech giants for giving a platform to the National Rifle Association. A flurry of businesses cut ties with the pro-gun group after the deadly Parkland school shooting. Companies with streaming services, such as Amazon, Apple and YouTube, declined to remove the NRA channel.