NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Business / Companies / Media and marketing

Paul Catmur: Zinzan for PM (or maybe not)

Paul Catmur
By Paul Catmur
Columnist and host of Truth & Soul Podcast·NZ Herald·
29 Jan, 2022 04:00 PM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Former All Black Zinzan Brooke made headlines this week. Photo / NZME

Former All Black Zinzan Brooke made headlines this week. Photo / NZME

Paul Catmur
Opinion by Paul Catmur
Columnist and host of Truth & Soul Podcast
Learn more

OPINION:

Well done Zinzan Brooke for piling in on the Covid crisis. This is exactly the sort of thing we need more of in New Zealand.

While there are those who question the validity of his views, we are all entitled to have our own opinions. Nobody knows better than an ex-All Black the injuries that can result from having your head caressed by a stray boot, which makes him the perfect spokesman for the rabbit-hole dweller.

We need to hear more leadership from the All Blacks on the issues affecting our country because what this crisis needs is plain-speaking men. The kind of men who can drink 16 pints and still string together the syllables of the word "epidemiology" without a single stumble.

Advertisement
Advertise with NZME.

Completely agree with Dan here https://t.co/tBCOK1GS28

— Zinzan Brooke (@ZinzanBrooke8) January 24, 2022

Now, I know what you're thinking, that as psychologist Tomas Chamorro-Premuzic points out, there is a big difference between how good people are and how good they think they are and for some reason this is particularly pronounced in men. It's a problem so pronounced that he dedicated an entire book to the question of why so many incompetent men become leaders. It turns out that speaking your mind even when you don't know what you don't know plays a big role in this phenomenon.

What Tommy needs to remember is that the All Blacks aren't just men, they are All Black Men. They thrive on confidence and having a bit of an overblown view of their abilities as rugby players or even spokespeople for the country. It's what gets them through the day.

Ashley who?

Admittedly, Ashley Bloomfield does play a bit of rugby, but the idea that a seven-year medical degree followed by a decade or two in the health service gives anyone the right to advise on public health is frankly absurd.

What Ashley is suffering from is the Dunning Kruger effect which tells us that those with limited knowledge in an area frequently overestimate their own abilities. How can anyone be considered fit for public office until they've downed a pint out of the William Webb Ellis trophy?

Advertisement
Advertise with NZME.

Prime Minister material

That we haven't tapped into the giant pool of ability and had an All-Black Prime Minister yet is clearly absurd.

We need someone who knows about business to run the country and who knows more than the frontman for a pre-fabricated shed-building company? As an ex-All Black, you can go into any pub in New Zealand and drink for free, which is all the economic understanding anyone needs.

Diversity is their middle name

The All Blacks are the most diverse collection of people in the country. They have the whole spectrum of humanity from small men who can catch and run, to big men who can catch and run only a bit slower.

Admittedly the backs can be a bit of a liability with all their smart-arse phrases like "pass, Richie!" or "he's offside ref!" but it's the strong silent types in the forwards who get things done.

Bring back Buck (and his mates)

It's not just the Prime Minister, I reckon we should go the whole hog and replace all politicians with ex-All Blacks. It's an easy fit, the backs can be Labour (over-educated fancy dans with daft notions about looking after everybody) and the forwards can be National (rough and tumble, take-care-of-your-own-business types). Rugby, like politics, is a simple game of two sides going head to head, so I'm afraid that the smaller parties will have to go. Like foreign referees, they just make it harder for everyone.

Masters of spin

But our politicians need media skills, you say? Well, you've seen our current bunch stumbling through a press conference unable to explain the difference between traffic lights and lockdowns. What we need are men who can happily front the world's press three-quarters of the way through a 24-hour bender. These guys even managed to get away with losing a doozy World Cup final by blaming it on a "waitress" with a saucepan full of dodgy curry. They're PR wonderkids.

What are we waiting for?

Come on New Zealand, there's a whole bunch of ex-All Blacks wandering around the country, appearing in ads and opening pubs. Let's get them off the streets and give them something to do. Chuck in a tour blazer and they'll be sweet.

If you think Boris Johnson is the walking embodiment of the Dunning Kruger effect, hold on to your Adidas trackpants - you ain't seen nothing yet.

Advertisement
Advertise with NZME.
Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Latest from Media and marketing

Premium
Business|small business

Controversial Kiwi start-up, once worth $38m, folds in New York

19 Jun 02:37 AM
Premium
Opinion

Opinion: Public media not actually about audience ratings

11 Jun 06:00 PM
Premium
Media and marketing

‘Fastest to $20m revenue’ - Tracksuit's rapid growth, $42m raise

11 Jun 05:00 PM

Kaibosh gets a clean-energy boost in the fight against food waste

sponsored
Advertisement
Advertise with NZME.

Latest from Media and marketing

Premium
Controversial Kiwi start-up, once worth $38m, folds in New York

Controversial Kiwi start-up, once worth $38m, folds in New York

19 Jun 02:37 AM

It says it's collateral damage in the city's war on Airbnb and will try again elsewhere.

Premium
Opinion: Public media not actually about audience ratings

Opinion: Public media not actually about audience ratings

11 Jun 06:00 PM
Premium
‘Fastest to $20m revenue’ - Tracksuit's rapid growth, $42m raise

‘Fastest to $20m revenue’ - Tracksuit's rapid growth, $42m raise

11 Jun 05:00 PM
Jim Grenon, Steven Joyce speak at NZME shareholders meeting

Jim Grenon, Steven Joyce speak at NZME shareholders meeting

Engage and explore one of the most remote places on Earth in comfort and style
sponsored

Engage and explore one of the most remote places on Earth in comfort and style

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP