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Home / Business / Companies / Media and marketing

John Drinnan: Metro magazine's heading into city

John Drinnan
By John Drinnan
Columnist·NZ Herald·
21 Nov, 2013 08:30 PM6 mins to read

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A clutch of magazines, including the Listener, are moving from APN to new owner Bauer Media. Photo / Sarah Ivey

A clutch of magazines, including the Listener, are moving from APN to new owner Bauer Media. Photo / Sarah Ivey

John Drinnan
Opinion by John Drinnan
John Drinnan is the Media writer for the New Zealand Herald.
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Bauer planning to shift magazine away from current affairs as it awaits approval for its purchase of the Listener

Bauer Media is planning to ease Metro magazine away from current affairs when it gets the Listener in its stable.

"The acquisition of the Listener allows us to be more clear about Metro's position - about weekly current affairs and the monthly market with North & South," says Bauer chief executive Paul Dykzeul.

He would like to move Metro's focus more towards its role as a "city magazine".

For Metro, that appears to mean fewer stories about Afghanistan and more about Bunnings in Grey Lynn and other Auckland issues.

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Bauer is buying APN magazines including the New Zealand Woman's Weekly, the Listener, Simply You, Simply You Living and Creme.

The deal is awaiting Commerce Commission approval.

APN will continue to publish New Idea, That's Life and Girlfriend magazines, which are under licence from Pacific Magazines Group Australia.

APN magazine staff are being interviewed about moving with the titles, he says, but not everybody will be hired. They are expected to learn their fate by December 9.

Dykzeul repeated his promise that no magazines would be closed and that as far as readers are concerned, the APN titles would be largely unchanged.

He recently secured additional resources to ensure all Bauer's New Zealand titles will have an online presence.

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"I've been given approval for a big investment to online," he says. "We have started to recruit and we are hoping all our mags will have some form of online presence."

While running Bauer's predecessor, ACP Magazines, Dykzeul was criticised for closing the popular fashion website Runway Reporter.

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"I've never been sceptical about online," Dykzeul says. "I've been sceptical how the hell you make any money out of it.

"If you give away stuff it means that it is not valued, and I make no apology for resisting losing lots of money quickly."

Here's Andy

TVNZ commissioning editor Andrew Shaw was back in trouble this week after a speech to the TVNZ programming launch that left the broadcaster scuttling to explain itself.

Shaw - no stranger to verbal gaffes - is being accused of casual racism. That claim reprises a criticism of institutional racism that goes back to Paul Henry's mimicking of Indian people, and former chief executive Rick Ellis telling Parliament that the programme Police Ten 7 was one of its Maori focused shows.

Shaw says comments that were seen as describing Polynesians as a negative feature of Auckland were misconstrued, and a joke gone wrong. However, AUT Pacific Island journalism lecturer Richard Pamatatau feels it was offensive.

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I'll take the risk of being accused of racism - a considerable risk, considering the vitality of the twitterverse - but I doubt Shaw was being racist. He seems to have a homing instinct for manholes and as one well known blogger suggests, he should be banned from ad-libbing. But reaction can be volatile when you make dumb comments about race. Blogs and social media are waiting to be outraged.

Shaw's offending statement was reported by the TV viewers website Throng, whose co-owner was furious at not being invited to the function and gatecrashed. He was rewarded with Shaw's gaffe, which was picked up by the right wing website Whale Oil.

Then nzherald.co.nz picked up on the furore, Mangere MP Su'a William Sio got involved, and it became a topic for bona fide and respected Maori commentator Morgan Godfery.

Volatile media

Social media would much rather attack traditional media than deal with the major issues of the day. Following the furore over the Willie and JT fiasco, social media tended to turn away from the complexities of the Roast Busters issue, allowing people to focus on a more familiar target - the media.

That debate raises the question of how social media - and the mainstream online media's quest for quick hits - are changing the way in which debate develops.

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Canterbury University senior lecturer in communications Donald Matheson says online commentary is frequently built on media criticism by people who see themselves as the watchdog of the watchdogs.

There is no question that the Roast Busters saga was a big story, he says, with lots of big issues - sexual assault, attitudes to sex, and naming and shaming - so coverage was not a question of a beat up.

But Twitter in particular can move quickly and there is a focus on a few high profile people.

New Zealand Twitter users are slightly more likely to be professionals, he says, and it is colonised by people in media and politics - the "chattering classes", Matheson says.

People who question assertions are judged as part of the problem.

The advent of Twitter and social media have also changed the way in which advertisers decide whether they should withdraw from certain media.

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In the past they would have assessed reactions by callers to TV stations or letters to the editor, but things have become more volatile.

The speed and kneejerk reactions on social media over Willie and JT offer a lesson in how quickly an issue can snowball, says Matheson.

"They made a mistake and did not apply judgment. They paid for [it] with bandwagon effect."

IRD moves in

MediaWorks' new owners are confident they have not started the broadcaster's new era with a $22 million tax burden.

The Inland Revenue Department this week said it had applied for the appointment of a liquidator for former companies that ran the MediaWorks TV and radio arms.

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But with those companies having handed their assets over to new owners - albeit the same people who placed them in receivership - it's not clear who IRD will be chasing for payment of a disputed $22 million tax liability.

The chairman of the new MediaWorks company, Rod McGeoch, says the IRD move has no impact on the new operating companies.

"This matter relates to a disputed tax debt dating back to 2004 that is still before the courts."

The assessment relates to a calculation of unpaid tax due from the previous MediaWorks company.

IRD said: "As a prospective creditor of Radio Works Limited (now ex-RW Limited) and TV Works Limited (now ex-TVW Limited), the Commissioner of Inland Revenue has applied to the High Court to appoint a liquidator regarding any potential debt."

Auckland University tax expert Mark Keating says the IRD may have taken the step after failing to receive any commitment from bankers.

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During the receivership process the allocation of funds had been conducted by bankers and receivers and IRD had been left out.

It is unlikely any funds remain in the shell. But he says liquidation does allow IRD to ensure there are no tax writeoffs associated with the former companies that could be used at a later date.

The decision by MediaWorks' bankers to restructure through receivership raised eyebrows because of the potential for the company to dispose of the disputed tax liability.

When the receivership was revealed, Prime Minister John Key took the unusual step of saying there was little prospect of taxpayers recovering the $22 million disputed tax liability.

At the time, Labour's David Cunliffe said Key's comments were like a loud-hailer message to IRD officials handling the MediaWorks debt.

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