Stuff Fibre's Auckland-based call centre would be co-located with Fairfax, though Morse declined to say how large the team would be, citing commercial sensitivity.
"We think our partner is very supportive, and we've certainly got enough funding to make sure we can get ourselves going and fund ourselves for a period of time," he said. "What we've been pleasantly surprised by is how efficient the operating model is."
Morse is joined on the Stuff Fibre board by Simmons, Fairfax NZ chief executive Simon Tong and marketing director Campbell Mitchell.
Internet New Zealand welcomed the addition of a new entrant to the market, though deputy chief executive Andrew Cushen was wary if the ISP intended using bundled content as a way to stand out from rivals: a suggestion denied by a Fairfax spokeswoman, who said there was "absolutely no intention of limiting content".
The move comes with Fairfax seeking antitrust approval to merge with its biggest print rival NZME (the publisher of various newspapers, including the New Zealand Herald, and numerous radio brands).
There is also a proposed tie-up between Vodafone New Zealand and Sky TV, while Spark New Zealand has launched an online video streaming service. At the same time, the telecommunications sector is going through a period of consolidation with mobile phone carrier Two Degrees Mobile buying ISP provider Snap in the past year and, Australia's M2 Group acquiring CallPlus and later merging with Vocus Communications among recent deals.
Giant Management is 47 per cent owned by Morse, with D'Audney, Chapman- Smith and Simmons each holding 14 per cent and Tihanyi 10 per cent.