NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Business / Companies

Market Watch: If you'd picked these stocks you could retire early

Liam Dann
By Liam Dann
Business Editor at Large·NZ Herald·
2 Aug, 2019 10:18 PM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Wall Street's best performer Netflix has delivered a 5,891 per cent return since the market low point in March 2009. Photo / Bloomberg

Wall Street's best performer Netflix has delivered a 5,891 per cent return since the market low point in March 2009. Photo / Bloomberg

What are the best and worst performing stocks in the decade since the market's post-GFC low?

And what do they tell us about the performance of industry sectors in this economy?

Pie Funds chief executive Mike Taylor has crunched the numbers, throwing up some stellar returns and some surprising failures since the market hit bottom in March 2009.

With hindsight the chances of picking the top performing stocks on the NZX and Wall Street over this time period would be "almost impossible", Taylor said.

But if you did, it's the stuff early retirements are made of.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

Wall Street's best performer Netflix has delivered a 5891 per cent return since the market low-point in March 2009.

But that's dwarfed by the epic rise of kiwi dairy company a2 Milk.

Trading at just 9c in March 2009 and largely regarded as a "penny dreadful", it is now trading above $17 for a return of more than 16,200 per cent.

Advertisement
Advertise with NZME.

In other words $10,000 invested with A2 at the low point of the financial crisis would now be worth $1.63 million.

The other star performing New Zealand company over that period has been software firm Xero.

While it had now de-listed from the NZX and listed in Australia, those who stuck with it across both markets would be looking at returns in excess of 7000 per cent, Taylor said.

Picking winners at a very early stage was difficult and probably not the best strategy for the average investor, he said.

Discover more

Business

NZ, Pacific Rim markets drop after rising trade tensions drive Wall Street lower

05 Aug 11:21 PM
Business

China trade war prompts Westpac to cut NZ milk price forecast

06 Aug 06:23 PM
Companies

Market Watch: Why do investors buy bonds with negative returns?

06 Sep 08:44 PM

"For the average investor it is easier to wait until things have an established trend and then to join that trend," he said.

In 2009 Netflix was effectively just another online DVD rental service like Fatso in New Zealand.

Netflix accurately predicted the rise of online streaming TV but in the early days there were no guarantees that it would dominate the sector.

"At that time they were focused on destroying Blockbuster [video]," Taylor said.

"They came up with the streaming service we know now a few years later."

Other top performers in the US included online retailer Amazon (up nearly 2500 per cent) and a popular storage company called Extra Space Storage (up about 2600 per cent).

Advertisement
Advertise with NZME.

Extra Space had tapped into the trend for smaller living spaces driving demand for rented storage lockers.

"You've got to find something that's going to be disrupting a traditional business or something that's creating a whole new thing we've never heard of," Taylor said. "Then you've got to pick the winner."

"For example there's plenty of companies, like Amazon 10 or 15 years ago, that are selling things online, but only one has emerged as dominant number one player."

"You don't have to be the first person there but it's important to think about: what are these trends? How are they emerging? And can I join them on the ride?"

If you'd bought into Netflix even three or four years ago, you'd have done extremely well, Taylor said.

The worst performer on Wall Street had been American Airlines - which went bankrupt post-GFC.

Advertisement
Advertise with NZME.

The other poor performers were oil and energy companies like Apache (down 48 per cent) which had been hit by the huge slump in oil prices.

The worst New Zealand performer was also in that sector - NZ Refining (down 49 per cent).

"A decade ago there was a fear of peak oil. that we might even run out of oil," he said. "Since then we've had an oil crash with the rise of shale oil. So oil companies haven't done well."

The second worst was Sky TV (down 38 per cent) which had struggled with the rise of streaming TV platforms, like Netflix, Taylor said.

On an industry basis the statistics for the top performers tell an interesting story.

The healthcare sector has been the best performer in both New Zealand and America - likely benefiting from the aging population in both nations.

Advertisement
Advertise with NZME.

In that sector Ryman Healthcare has led the way on the NZX-50 (up 952 per cent) .

But otherwise the best performing sectors have reflected our respective economies better than many might expect.

In New Zealand the next four best performing sectors were food, tourism, real estate and software.

"We know that the number of visitors coming to New Zealand has increased every year, so an investment in Tourism Holdings was probably a good bet. And yes it has done well," Taylor said. "Then you look at the aging population and property and Ryman has done well."

In the US computer industry dominates with semiconductors, software and data processing the second third and fourth best performers respectively.

Save

    Share this article

Latest from Companies

Premium
Retail

'The way of the future': How delivery apps are redefining supermarket shopping

21 Jun 12:00 AM
Premium
Stock takes

Stock Takes: In play - more firms eyed for takeover as economy remains sluggish

19 Jun 09:00 PM
World

Trump gives TikTok 90 more days to find buyer, again delayed ban

19 Jun 05:53 PM

Jono and Ben brew up a tea-fuelled adventure in Sri Lanka

sponsored
Advertisement
Advertise with NZME.

Latest from Companies

Premium
'The way of the future': How delivery apps are redefining supermarket shopping

'The way of the future': How delivery apps are redefining supermarket shopping

21 Jun 12:00 AM

Supermarkets like FreshChoice Epsom now stay open until 9pm for online orders.

Premium
Stock Takes: In play - more firms eyed for takeover as economy remains sluggish

Stock Takes: In play - more firms eyed for takeover as economy remains sluggish

19 Jun 09:00 PM
Trump gives TikTok 90 more days to find buyer, again delayed ban

Trump gives TikTok 90 more days to find buyer, again delayed ban

19 Jun 05:53 PM
Premium
Watch: Expert's 'big question' over burned supermarket's redevelopment potential

Watch: Expert's 'big question' over burned supermarket's redevelopment potential

19 Jun 04:00 AM
Help for those helping hardest-hit
sponsored

Help for those helping hardest-hit

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP