NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Business / Companies / Manufacturing

Richard Archer: Predicting the food of the future

By Richard Archer
NZ Herald·
2 Jun, 2014 05:00 PM5 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Food printing will make it to the home kitchen one day, but don't expect products in any familiar form. Photo / Getty Images

Food printing will make it to the home kitchen one day, but don't expect products in any familiar form. Photo / Getty Images

Opinion

Feeding burgeoning populations means tomorrow’s inevitable processed edibles will need to be tastier.

Predicting the future of food technology is not easy. Who could have thought in 2004 that so many kitchens would sport a coffee machine in 2014? The future of food and the technology that makes it are inextricable. In today's urban world technology maketh the food and the technologies to come next depend on what the consumer wants next.

One thing has become clear about modern consumer trends though - they bifurcate, they split, they contradict. More and more people want convenience; but those same people are spending more time in the weekend at "real" cooking. More people want food that is healthy, high fibre and good for you; but those same people are driving higher sales in gourmet ice-cream, coffee and chocolate.

And trends fool you. More voices are raised against sugary soft drinks, but colas have been in near-terminal decline for a decade. We see coffee and energy drink consumption rising yet the total consumption of caffeine is in decline. We worry about processed foods and long lists of E-numbers but for 10 years new supermarket product listings in the United States have been dominated by lighter this, less that and free of the other.

The industry has pulled huge amounts of salt and sugar out of food but are fearful that consumers will see "low-salt" or "reduced sugar" as meaning "reduced flavour". But at the same time, the confectionery aisles are getting larger. Our most trusted brands are confectionery brands. Healthy food offerings are there and growing so why do we put so much sugar and fat in our trolleys?

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

The biggest single driver in the future is population. There will be billions more people on the planet in a generation or two. And they will largely be living in cities, so their food will need to be preserved and transported to them - it will be processed. Animal protein, so inefficient to produce, will be expensive as agricultural land and water get scarce. Places like New Zealand, if we are smart, won't be selling bulk dairy and meat protein but the means by which others can extend their vegetable proteins. We will sell them nutrition and flavour and binding properties.

I hope that in 25 years' time we don't sell just red meat but "New World Meats" in just the way we developed a whole industry around "New World Wines" (wines produced outside the traditional wine-growing areas of Europe and Middle East). It will take a group like today's winemakers to foment this revolution.

Our New World Meats would have the flavour intensity and textures of French charcuterie, Iberian or Parma ham, Bulgarian salami and German wurst but be lower in sodium and nitrite. It will use new technologies and great "NZ Inc" marketing. New World Meats will be celebrations of New Zealand, grown in park-like farms and forests, processed in modern factories yet with an artisan image. Tomorrow's healthy diner will have smaller amounts of red meat but more richly flavoured by mixtures of old-fashioned fermentation and modern treatments. Kiwis will become connoisseurs of preserved meats loved across Asia.

But don't expect to see test-tube steaks any time soon. Large scale cell culture still needs vatloads of growth factors and hormones, many of which come only from killing animals. Until a large synthetic growth factor industry grows to support pharmaceutics I can't see muscle tissue culture for food being more than an expensive novelty for the rich.

And will we see 3D food printing in our kitchens? One day inevitably yes - no technology as simple and ubiquitous as 3D printing escapes being recruited to food manufacture. But the secret: don't expect inside 100 years that you can make a good analogue of a familiar food. Instead, the printer will make foods that don't exist yet, that don't have names yet. And it will make food that you design, conceive, name and perhaps sell.

Predictions for food technology

Discover more

New Zealand|education

Dream path from Burmese jail to NZ tertiary education

19 May 05:30 PM

More of our food will be processed but the processing will be gentler with fewer ingredients.

More ready-to-eat, factory-prepared meals, some shipped around the world for institutional meals. New Zealand will have 5 per cent of the world market using robotic assembly in near sterile rooms.

Advertisement
Advertise with NZME.

More plant protein will be used to simulate the meats we love but with meat used to round out nutrition and provide flavour. We have the technologies half developed already.

Insects and algae industrially grown on waste streams as food for fish and chicken.

Technologies to make non-calorific ingredients to reduce the fattening power of foods for the rich.

Technologies to encapsulate, coat, protect and ultimately release valuable nutrients and bioactive food compounds.

More of our industrial ingredients will be unrefined, complex and richer in micronutrients but this will take serious food science and technology to regain the predictability that refined ingredients give us today.

Professor Richard Archer is head of Massey University's Institute of Food, Nutrition and Human Health. He will speak on this topic at a symposium celebrating Massey's 50th year of food technology education on June 30.

Advertisement
Advertise with NZME.
Save

    Share this article

Latest from Manufacturing

Premium
Property

'Pallet hotel' - Foodstuffs South Island boosting frozen storage by more than 200%

22 Jun 09:00 PM
Premium
Manufacturing

Hansells owes $10m to staff, ANZ, IRD and company linked to the Hart family

18 Jun 01:34 AM
Premium
Manufacturing

Hart family business acquires Hansells Masterton out of receivership

17 Jun 04:45 AM

Kaibosh gets a clean-energy boost in the fight against food waste

sponsored
Advertisement
Advertise with NZME.

Latest from Manufacturing

Premium
'Pallet hotel' - Foodstuffs South Island boosting frozen storage by more than 200%

'Pallet hotel' - Foodstuffs South Island boosting frozen storage by more than 200%

22 Jun 09:00 PM

Supermarket owner to expand frozen capacity by 222%, strike third-party warehouse deals.

Premium
Hansells owes $10m to staff, ANZ, IRD and company linked to the Hart family

Hansells owes $10m to staff, ANZ, IRD and company linked to the Hart family

18 Jun 01:34 AM
Premium
Hart family business acquires Hansells Masterton out of receivership

Hart family business acquires Hansells Masterton out of receivership

17 Jun 04:45 AM
Premium
NZ manufacturers record strongest quarter in seven years

NZ manufacturers record strongest quarter in seven years

05 Jun 05:00 PM
Engage and explore one of the most remote places on Earth in comfort and style
sponsored

Engage and explore one of the most remote places on Earth in comfort and style

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP