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Home / Business / Companies

Liam Dann: Is the fearless girl a load of bull?

Liam Dann
By Liam Dann
Business Editor at Large·NZ Herald·
22 Apr, 2017 05:00 PM5 mins to read

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Fearless Girl faces down Charging Bull at New York's financial hub. Photo / AP

Fearless Girl faces down Charging Bull at New York's financial hub. Photo / AP

Liam Dann
Opinion by Liam Dann
Liam Dann, Business Editor at Large for New Zealand’s Herald, works as a writer, columnist, radio commentator and as a presenter and producer of videos and podcasts.
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Which side are you on, the Charging Bull - all wild eyed and full of testosterone - or the Fearless Girl standing in defiance of the brutal capitalist system?

You have to choose apparently.

The clash of statues on Wall Street, in downtown New York, has become another example of the extreme political divide that seems to dominate American public life these days.

The bronze Fearless Girl statue by artist Kristen Visbal popped up in front of Wall Street's famous Charging Bull on the eve of International Women's Day last month.

As a piece of art it's pretty blatant in its emotional manipulation. It's the kind of simplistic imagery that advertisers and Hollywood film markets use to play to our prejudices.

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Who isn't in favour of brave little girls?

But as a political statement the statue has been an enormous success.

As it turns out, it was commissioned as part of an advertising campaign for Boston based investment company State Street to promote its gender diverse investment.

That has prompted some, including leading feminists, to criticise it as a fraud.

Which might have been the end of it except that:

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A) it has proved so popular that New York mayor Bill de Blasio is going to let it stay in place for a year.

B) Arturo Di Modica, the sculptor who made the Charging Bull, has taken umbrage at the way it depicts the stock market as a negative force in the world.

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Last week Di Modica, now 76, held a tearful press conference where he accused the Fearless Girl of misrepresenting the meaning of the bull.

The bull and the bear, for the record, are the historical mascots of the stock market, symbols of investor behaviour, of rising and falling markets.

The Charging Bull statue has been on Wall Street since 1989. It was erected to celebrate the comeback of the market after the 1987 crash.

So just to be clear, in stock market speak, the bull is meant to be the good guy. The bull represents action and progress. The bull market creates wealth and jobs and stability. The bear is the bad guy, representing a falling market, retreat and hibernation.

The girl is presumably meant to be a symbol of innocence and goodness, one that is standing firm in the face of evil Wall Street.

At this point the whole thing becomes comical to me, yet another example of public debate splintering into unhelpful extremes.

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It's the kind of simplistic imagery that advertisers and Hollywood film markets use to play to our prejudices. Who isn't in favour of brave little girls?

It is clearly ridiculous for an institution as powerful as Wall Street to claim victim status over a statue of little girl.

But I understand Di Modica's complaint.

What is the point of the little girl's defiance? It is loaded with assumptions that strong stock market is bad.

Doesn't a strong market also mean more employment, rising wages and ultimately more opportunity and freedom for the little girl?

Di Modica has done the backers of the new statue a huge favour though. He's proved how powerful it is as an image and sparked a much broader debate.

Of course all these symbols are clichéd and slightly flawed.

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Bulls actually spend most of their time standing around doing nothing, bears are quite aggressive and charge when challenged.

As for little girls - well they are stubborn, but they certainly aren't all sugar and spice.

Anyone who thinks they are hasn't hosted an 11-year-old's slumber party.

From Di Modica's point of view the bull is heroic. He might be happier if the whole installation was finished off with an angry bear placed behind the girl.

That would make for a satisfying resolution to the cheesy advertising-world premise of the work.

Look out behind you little girl, there's a bear! So it turns out the bull was just trying to protect her all along. She's still brave but we can all agree that bears are bad and that bulls and little girls should work together more.

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I'm in favour of the markets because they are so good at getting stuff done and made.

They drive technological progress.

I agree with the critics that they have plenty of flaws, but the flaws tend to get all the attention while we take the good stuff for granted.

But the bull statue is an extremely masculine symbol. This is both accurate and part of the problem with the corporate sector.

Data out on Tuesday showed in New Zealand 87 per cent of NZX listed company directors are male while just 13 per cent are female. And that ratio has widened in the past year.

So having initially bristled at the naivety of the Fearless Girl, I'm in favour of it sticking around for a while.

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She's a reminder that one of the most glaringly obvious problems with the financial world is its failure to realistically represent half the human race.

When women are more equally represented the bull will be a less loaded symbol.

Markets and business may or may not become less aggressive and more compassionate with more women on top - but at least they'll be more representative of the whole human race, with all its flaws, strengths and beauty.

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