NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Business / Companies

Kids' clothing retailer hits a tough patch

NZ Herald
27 Sep, 2011 04:30 PM5 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

One analyst says a major issue facing the company is that consumers are less willing to spend money on children's fashion during tough economic times. Photo / Steven McNicholl

One analyst says a major issue facing the company is that consumers are less willing to spend money on children's fashion during tough economic times. Photo / Steven McNicholl

Pumpkin Patch shares took a battering yesterday on news that its long-serving chief executive has quit and underlying net profit plummeted by 50 per cent in the year to July.

Maurice Prendergast, who will step down as chief executive at the end of this year after 18 years with the firm, said the full-year result reflected a challenging retail environment and the impact of large cost increases resulting from a rally in cotton prices.

Shares in the Auckland-based children's clothing retailer tumbled more than 11 per cent to 79c at 1pm yesterday, just above the all-time low of 78c they visited at the height of the global financial crisis in early 2009.

Pumpkin Patch shares, which were worth almost $5 in early 2007, finished the day down 9c at 80c, well below the $1.25 they were worth when the company listed on the NZX in 2004.

Underlying net profit dropped 50.4 per cent to $12.6 million in the 12 months to July 2011, compared with $25.5 million in the previous year.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

Including non-recurring items after tax of $14.5 million, relating to the closure of 20 stores in the United States and a review of its struggling United Kingdom operations, the company reported a full-year net loss after tax of $1.9 million.

"Events such as the Christchurch earthquakes, the Queensland floods and political unrest in the Middle East [where the company has a large number of wholesale customers] added to these challenges," Prendergast said.

The company said its board had appointed its current chief operating officer, Neil Cowie, as CEO designate.

Advertisement
Advertise with NZME.

Prendergast would remain chief executive until the end of the year to support Cowie's transition, chairwoman Jane Freeman said.

She said Prendergast was leaving to "focus on a number of other business and personal activities".

He would remain with the company as a director, Freeman added.

South African-born Cowie joined the children's clothing retailer in 2008 and has responsibility for the retail, wholesale and logistics business units.

Discover more

Retail

Pumpkin Patch boss resigns

26 Sep 10:40 PM

New Zealand Shareholders Association corporate liaison Des Hunt said the company had "lost its way".

"I think the company does need new blood," he said. "I'm not saying I'm glad that he [Prendergast] has stepped down, but I think it's an opportunity now for Pumpkin Patch to make a positive new appointment."

Prendergast said trading levels were showing signs of improvement during the first weeks of the company's current financial year, which began last month.

"It is still early in the season but having inventory in on time has allowed us to match customer demand better than we did in 2011 [financial year]," he said.

"We remain cautious about global retail conditions in the medium term and believe 2012 will be another challenging year for us."

One analyst said a major issue was the fact that consumers became less willing to spend money on children's fashion during tough economic times.

Advertisement
Advertise with NZME.

"People become more inclined to go for the second hand and hand-me-downs. [Spending on kids' clothing] is just not a priority when you're nervous about your job and you're trying to pay your mortgage."

Prendergast said the company's current foreign exchange hedging position would limit its ability to benefit from lower import costs during the current financial year.

No final dividend will be paid.

Departing chief says more details of links to firm will be disclosed

Outgoing Pumpkin Patch boss Maurice Prendergast says more details on his links with a South Auckland shopfitting company will be disclosed in future annual reports after media interest in the relationship.

Over the past eight years East Tamaki-based Espies Shopfitters has received more than $30 million from Pumpkin Patch for fittings and fixtures.

Advertisement
Advertise with NZME.

Prendergast, who will stay a director of the retailer after his resignation as chief executive, owns a 50 per cent stake in the shopfitting firm.

But annual reports published since Pumpkin Patch's 2004 listing have mentioned only that Espies is partly owned by a family trust "associated" with the Pumpkin Patch boss.

"The detail that was given was ... the detail that was required to be given - you never have to give any more detail," Prendergast said.

But New Zealand Shareholders' Association corporate liaison Des Hunt said the company should have been more open about its chief executive's ownership of Espies all along and let its investors decide whether or not they were comfortable with the situation.

"A good company goes the extra mile," he said. "A 50 per cent interest is enough - I would have thought - to disclose that amount of shareholding in a company."

Prendergast said he got an average annual profit from Espies of about $68,000, and 40 per cent of Espies' revenue came from Pumpkin Patch.

Advertisement
Advertise with NZME.

Asked how he had ensured the retailer had received competitive rates for the work carried out by Espies, Prendergast said: "All these transactions go to your audit committee as part of the normal governance a company would do. I've also stayed uninvolved in both companies - both in Espies and Pumpkin Patch - in choosing the way we've done it."

He said the relationship between the two companies went back 20 years - well before the retailer listed in 2004.

Prendergast's links with Espies were raised by Brian Gaynor in his Weekend Herald column on September 17, which prompted the Business Herald to make inquiries into the relationship.

Prendergast said future annual reports would provide more clarity on his ownership of the shopfitting firm, including the profit he received from it.

Pumpkin Patch chairwoman Jane Freeman said Prendergast's resignation as chief executive was unrelated to his links with Espies.

Save

    Share this article

Latest from Companies

Construction

Fletcher, Acciona settle Puhoi motorway dispute

22 Jun 10:04 PM
Telecommunications

Spark bags $47m windfall

22 Jun 09:42 PM
Premium
Property

'Pallet hotel' - Foodstuffs South Island boosting frozen storage by more than 200%

22 Jun 09:00 PM

How a Timaru mum of three budding chefs stretched her grocery shop

sponsored
Advertisement
Advertise with NZME.

Latest from Companies

Fletcher, Acciona settle Puhoi motorway dispute

Fletcher, Acciona settle Puhoi motorway dispute

22 Jun 10:04 PM

Fletcher Building says it will gain $56 million from the Puhoi motorway settlement.

Spark bags $47m windfall

Spark bags $47m windfall

22 Jun 09:42 PM
Premium
'Pallet hotel' - Foodstuffs South Island boosting frozen storage by more than 200%

'Pallet hotel' - Foodstuffs South Island boosting frozen storage by more than 200%

22 Jun 09:00 PM
Premium
ACC scrutinised over slow payouts after landmark court ruling

ACC scrutinised over slow payouts after landmark court ruling

22 Jun 05:00 PM
Anzor’s East Tāmaki hub speeds supply
sponsored

Anzor’s East Tāmaki hub speeds supply

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP