Bill Russo, the former head of Chrysler in China and founder of Automobility, said the “precipitous decline” of internal combustion engine car sales meant as much as half of the industry’s installed capacity — about 25m out of 50m units’ annual capacity — was not being used.
While some older factories will be repurposed for plug-in hybrids or pure battery electric vehicles, others will never produce another car, posing a problem for both foreign and Chinese companies.
Many carmakers in China, Russo said, ultimately face two choices: “Leave the factory mothballed or crank out some volume and send it to Russia, send it to Mexico.”
Hyundai’s exit from Chongqing comes as combined car sales in China by Hyundai and its Kia affiliate fell to 310,000 last year from nearly 1.8m in 2016, as a result of free-falling sales of internal combustion engine cars.
Hyundai, which makes cars in China as part of a joint venture with state-backed BAIC Motor, declined to comment on its China business.
Price war
An intense price war across the Chinese auto sector is only heaping more pressure on legacy carmakers, including top foreign players Toyota, Volkswagen and GM, which have been slower to release popular low-cost EV and hybrid models and are quickly losing market share to companies such as BYD and Tesla.
Until recently, foreign carmakers could only enter the Chinese market as a joint venture with a local partner. Of 16 joint ventures between Chinese and foreign groups, only five had a capacity utilisation rate higher than 50 per cent while eight were below 30 per cent, according to a report by Chinese media outlet Yicai Global.
In response to the worsening domestic market situation, Chinese companies have been ramping up exports of cheap petrol-powered cars to Russia, a market that many international carmakers have quit in the wake of that country’s full-scale invasion of Ukraine.
Yet analysts question whether those sales deliver meaningful profits to the Chinese groups, for how long they can continue, or if other developing markets can help soak up Chinese non-EV exports.
Foreign brands, too, are increasingly trying to export more from their Chinese factories. But, experts say, in doing this companies risk undercutting their own factories in other markets.
VW, the largest foreign carmaker by sales operating in China, declined to provide excess capacity figures in the country but said the market for petrol-powered cars was still lucrative.
Growth, VW believes, will mostly come from the hundreds of smaller Chinese cities that usually have a population of 3m or below.
That is in part because car ownership in the bigger, more developed cities is high and restrictions on buying new petrol-powered cars are already in place. But another critical factor is the lack of charging infrastructure in poorer cities, which has frustrated EV industry growth.
“The number of cars in China is still very low. While the average here is just 185 vehicles per 1,000 inhabitants, there are almost 800 vehicles per 1,000 inhabitants in the USA and around 580 in Germany,” said VW.
VW last year announced €5b (NZ$8.8b) worth of investments in China as it targets ramping up production of EVs. It has started converting some factory lines in China to produce EVs. And the group will also work to “gradually hybridise the internal combustion engine models and thereby convert them into an electrified new energy vehicle fleet”, the company added.
VW an outlier
But VW is an outlier in deciding to double down on the Chinese market — spending by most other foreign carmakers in China has ground to a halt.
Industry executives say that the biggest pressure on all legacy carmakers in China stems from the rise of new EV factories, which take a radically different approach to car manufacturing.
In Hefei, west of Shanghai, a factory owned by Nio demonstrates this challenge. The factory, opened in late 2022, is designed around founder William Li’s bet that EV customers will increasingly want cars with customised features, rather than a mass market product from a dealer.
The factory offers different configurations — both physical design and software features — among its eight different Nio models. Cars can be delivered in China around three weeks after they are ordered, or 90 days to customers in Europe.
Nio’s Hefei factory will soon have the capacity to produce 300,000 vehicles annually — the target for Hyundai’s Chongqing factory less than 10 years ago.
John Jiang, the Nio factory manager who previously worked with GM in China, says all carmakers in China are in a fight for survival: “not every brand can succeed in the end”.
Written by: Edward White in Hefei. Additional reporting by Song Jung-a in Seoul and Gloria Li in Hong Kong
© Financial Times
