Carrier rides wave with TV crime drama

Cast of Hawaii Five-O (from left): Alex O'Loughlin, Scott Caan, Daniel Dae Kim and Grace Park.

Hawaiian Airlines has had a relationship with TV programme Hawaii Five-0 for the past five years.

Its aircraft are seen in opening credits of the remake of the classic crime drama series and chief executive Mark Dunkerley has made a cameo appearance, playing himself. In a brief scene following a bloody killing on a plane he tells cop actors the airline will co-operate fully with the investigation.

He said the airline took a commercial risk by committing to the show at an early stage.

"It's worked extremely well. We cemented our relationship with the show when it was a pilot."

The airline provides travel and other support for the show which screens in New Zealand.