"Users will be able to learn about destinations, have access to special travel deals and share their holiday experiences with friends and family," says Littlewood.
Sina Weibo's General Manager of Weibo Marketing Strategy, Ken Hong says, "Not only are over 500 million consumers using Sina Weibo, over 200,000 companies have also registered their enterprise Weibo accounts to communicate with their target audience. "
"China's affluent segment is growing extremely rapidly and outbound travellers are increasingly looking for destinations that provide a high-quality travel experience."
A direct daily air service between China and New Zealand, launched in November 2011 by China Southern Airlines, has produced over 40 per cent year-on-year growth in Chinese holiday visitor numbers to New Zealand.
Air New Zealand is also now flying daily to Shanghai.
The airport said New Zealand's economy has reaped the benefits of this daily service, with Chinese visitor spend an estimated $522 million from June 2011 to June 2012 - an increase of 27 per cent from the previous year.
