"If your goal is to make money quickly and the client perceives that you are chasing money and not chasing a long-term business relationship that is [a] "win-win" for both parties then your China/Asian success will be limited in scope and success," Rolston said.
Lord of the Rings film maker Sir Peter Jackson and screenwriter Lady Fran Walsh were overall supreme winners of the night, marking the first time the top honour was held by joint recipients.
"Fran and Peter are two of New Zealand's biggest household names, both locally and around the globe. They're quiet achievers, who, despite having achieved phenomenal success within their industry, remain two of the most charmingly humble people you could ever hope to meet," said Kea New Zealand chief executive Craig Donaldson.
"Their work has continually showcased our beautiful country to the world - serving not only to drive our reputation as a top tourist destination, but also as a location of choice for the film industry."
Choreographer Paris Goebel was recognised for her contribution to the dance industry, along with entrepreneur Privahini Bradoo and chef Robert Oliver.
The winners
• Sir Peter Jackson
• Lady Fran Walsh
• Lady Pippa Blake
• Dr Privahini Bradoo
• Parris Goebel
• Phil Rolston
• Ian Wright
• Robert Oliver
• Sir Rob Fenwick