NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Business

Bruce Cotterill: Truth - the first casualty of politics

By Bruce Cotterill
NZ Herald·
18 Jun, 2021 11:00 PM7 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

The media look on as ministers Michael Wood and James Shaw announce the plan to increase electric vehicle use. Photo / Dean Purcell

The media look on as ministers Michael Wood and James Shaw announce the plan to increase electric vehicle use. Photo / Dean Purcell

Opinion

OPINION:

I don't know what to believe anymore.

It's a sad reflection of the times we live in that there is an industry of fact-checkers. These usually come in the form of online services that you can access to check the facts surrounding something you've seen or heard.

In a world where documentaries, the current affairs reading material we choose, and even the words of our elected officials, don't always present an accurate view of the facts, fact-checking has become a necessary service.

Advertisement
Advertise with NZME.

The fact-checking business was given a boost during the Donald Trump presidency. Amid his regular claims of fake news, he urged supporters to check the facts. Of course, checking the facts ultimately showed up many of Trump's claims too.

I recently watched the Netflix documentary Seaspiracy. Its story was fascinating, but it was also a movie whose claims surprised me so much that I went to the fact-checking websites myself, seeking the truth. I even found myself "fact-checking the fact-checkers" as I searched for the real answers to my questions. As it turned out, the movie was more accurate than I anticipated.

This little exercise highlighted my main concern about an open and free media. We live in a environment where anyone with a mobile phone and an ability to write can be a publisher. And there are many mechanisms to distribute one's opinions, most of which rely on some form of social media.

As a result there is more information out there than ever before, none of which has been subject to the normal safeguards around checking what is true and what is false. And unlike the news-gatherers of old, there is no obligation on the new age publisher to be accurate. Or honest.

Advertisement
Advertise with NZME.
The fact-checking business was given a boost during the Donald Trump presidency. Photo / AP
The fact-checking business was given a boost during the Donald Trump presidency. Photo / AP

In my opinion, this puts an even greater onus on the traditional media to call out the inaccuracies. Now, more than ever before, they should be our unchallengeable source of the truth.

In fact, while the old media companies are busy trying to find ways to remain relevant, I suggest that there is an obvious path for them: honest, accurate journalism that can be relied on by readers, viewers and listeners.

Discover more

Entertainment

Dial change: Coast-ing across Northland on one frequency

18 Jun 05:00 PM

That path extends to include the need to hold newsmakers to account and to challenge the announcements and commentary coming from our decision-makers, to ensure that we, the people, are getting the right information.

In an environment where many in our media are failing to do that, our political leaders are getting away with misleading the electorate in a manner that is damaging to the future of the country and its people. And the more they can get away with it, the more it happens.

We have to accept that we have a majority Government. That being the case, they are free to pursue whatever agenda they wish, provided that agenda is consistent with the manifesto on which they were elected. However, as they do so, we should at the very least expect them to tell us the truth.

Sadly that is not happening. Just think about the following phrases.

First there was the well-worn "We'll build 100,000 houses". Or "80,000 people will die from the virus if we don't lock down the country". Then we heard that "we have plenty of PPE", and "we're at the front of the queue for vaccines".

Lately, the misleading rhetoric has continued to pour out of Wellington. I was very surprised to hear that "the cost of those roading projects has doubled since last year".

Advertisement
Advertise with NZME.

And a couple of weeks ago we were advised that "we're building a pedestrian and cycling bridge over Auckland Harbour". I suspect that the graphic artist's impression of a pedestrian and cycling bridge over the Waitematā Harbour was nothing more than a hastily arranged attempt to quell the noise generated by the cyclists' invasion of the Harbour Bridge a few days earlier.

The cycling protest and the Government's almost laughable response continues to generate headlines some three weeks later. But to those of you who are still annoyed about the new bridge, don't worry — I doubt it will ever be built.

This week's clanger, and one of my favourites to date, came in the aftermath of the electric vehicle tax announcement. Live on breakfast TV, the Prime Minister was defending the new tax on petrol and diesel motor vehicles.

During the conversation she justified the tax by suggesting that people who could afford to pay $80,000 for a vehicle "are in a better position to be able to pay" the tax. I never knew that tax in New Zealand was based on affordability.

But her follow-up comment was the one that had me reaching for my Top Gear magazine new product catalogue. Again, in the haze of justifying her Government's increased tax on new vehicle buyers, she then said that "within the next 12-24 months, Toyota are talking about bringing in EV utes".

Standing alone, such a comment may not have seemed out of place, That is until the head of Toyota came out and said it wasn't true. They are continuing to work on hybrid vehicles, he said. But EV utes? Not that he was aware of.

Full marks to Heather du-Plessis Allan, who on her radio show played the Toyota man's comments and showed up the PM's comments for what they were. Misleading. Not enough of our journalists are doing that.

Ten years ago such a blunder would have resulted in calls for the PM's resignation. Even today, if a similar statement was made by the leader of the National or Act party, the lefties in our media would rage for days.

Full marks to Heather du-Plessis Allan, who on her radio show showed up Jacinda Ardern's comments around new tax on petrol and diesel motor vehicles for what they were. Photo / Mark Mitchell
Full marks to Heather du-Plessis Allan, who on her radio show showed up Jacinda Ardern's comments around new tax on petrol and diesel motor vehicles for what they were. Photo / Mark Mitchell

For most of us, when we make promises we should at least have an understanding of how we are going to deliver on them. For our current crop of political leaders, that doesn't appear to be a consideration. In fact, they appear to see the ill-informed landscape not as a chance to put things right, but an opportunity to further confuse and mislead.

That's a great shame. I don't want much from our politicians. But I do want them to be people who tell us the truth, who give us the best information they can give us, and who make good decisions on behalf of the electorate, without hidden agendas, dishonesty or bias.

The problem with misleading people is this: the more you get away with it, the more likely it is to continue. At its worst, we must prepare for a Government that deliberately and frequently lies to us in order to hold on to power. Such behaviour, left unchecked, would put us into irreversible decline.

I really feel that New Zealand should be above this. We're a long way away from everywhere and it's sad that we have reached a point where we need to be calling out our politicians for their misleading and disruptive behaviour.

Something needs to change, whether it's the media or the politicians or both. But I am becoming fearful for the future of our country.

- Bruce Cotterill is a company director and adviser to business leaders. He is the author of the book The Best Leaders Don't Shout. www.brucecotterill.com

Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Latest from Business

Media Insider

TVNZ boss on the future of the 6pm news, Shortland Street - and a move into pay TV

19 Jun 06:29 AM
Premium
Shares

Market close: GDP beats forecasts but NZ sharemarket dips

19 Jun 06:24 AM
Premium
Business

Innovation milestone: NZ approves lab-grown quail for consumption

19 Jun 04:34 AM

Audi offers a sporty spin on city driving with the A3 Sportback and S3 Sportback

sponsored
Advertisement
Advertise with NZME.

Latest from Business

TVNZ boss on the future of the 6pm news, Shortland Street - and a move into pay TV

TVNZ boss on the future of the 6pm news, Shortland Street - and a move into pay TV

19 Jun 06:29 AM

Will this be Simon Dallow's swansong year as the 6pm newsreader?

Premium
Market close: GDP beats forecasts but NZ sharemarket dips

Market close: GDP beats forecasts but NZ sharemarket dips

19 Jun 06:24 AM
Premium
Innovation milestone: NZ approves lab-grown quail for consumption

Innovation milestone: NZ approves lab-grown quail for consumption

19 Jun 04:34 AM
$162k in cash, almost $400k in equipment seized in scam crackdown last year

$162k in cash, almost $400k in equipment seized in scam crackdown last year

19 Jun 04:29 AM
Gold demand soars amid global turmoil
sponsored

Gold demand soars amid global turmoil

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP