Their "no fear" mentality makes them decisive in terms of taking up opportunities and implementing them. They do not see the barriers that more seasoned business owners have encountered. Set-up costs, especially for start-ups in the software, smartphone app and new media sectors, are often low compared with traditional business sectors, enabling young entrepreneurs to have a go without too much of an economic downside. More often than not, young entrepreneurs target their own age group with their inventions. This group also has a similar no fear approach to embracing new technology and processes. By and large they are early adopters who can quickly propel a new application, device or software into a sharp climb.
Q: What guidance do young entrepreneurs need?
Acting without fear and being able to start a business with little capital means you need little in the way of structures or processes early on. However, once there is reasonable growth, a lack of processes can quickly create problems. Entrepreneurs are often driven by opportunity. They seize the moment and opportunities can end up driving their business strategy instead of the other way around. The first opportunity is often not the best for the long term. These companies are generally owner-centric and that person needs to learn to let go, to empower others and to establish a solid foundation, which is about the business, not the person who set it up. As a business grows, so do the complexities, such as dealing with people. This is not necessarily the strength of a young entrepreneur.
Q: In which sectors do you see young business owners being successful?
In a range of industries, including entertainment and software, and with engineering-based businesses. Some common threads are creativity in development and delivery of the business offering and the integration of online technology and social media into the business model. Beauty makeup specialist Shannon Harris is an example of this, using YouTube not only as a marketing tool but also for service delivery.
• Andrew Harris is a Grant Thornton partner