Paramount's president of domestic distribution said it's gratifying to see "Jackass" unseat the space adventure from its top spot.
"We weren't competing with 'Gravity,'" said Don Harris. "We were not competitive in any other way than who was going to be No. 1 this weekend."
Sony's high-seas thriller "Captain Phillips," starring Tom Hanks, held on to third place with $11.8 million.
An all-star cast including Brad Pitt, Cameron Diaz, Penelope Cruz and Michael Fassbender wasn't enough to draw audiences to "The Counselor," which opened in fourth place. The gritty Fox drama is a "very challenging, provocative film," according to Chris Aronson, who heads distribution for Fox.
"We're fine," he said. "I know we have a very competitive environment."
He expects the film, written by Cormac McCarthy, to find its audience as it rolls out internationally in the coming weeks.
Another drama, Fox Searchlight's "12 Years a Slave," edged into the top 10 despite playing in only 123 theaters.
"This portends a tremendous expansion trajectory for the film" directed by Steve McQueen and starring Chiwetel Eijofor, Dergarabedian said. "In a sea of films that are in over 1,000 theaters, '12 Years a Slave' is distinguishing itself by doing so well."
The overall box office is up 9 percent over the same weekend last year, Dergarabedian said.
"Fall is probably the best season to be a moviegoer," he said. "You can get really highbrow films, Oscar contenders, but you can also get something like 'Bad Grandpa,' which satisfies the needs for audiences to just have fun and check their brain at the door."
Estimated ticket sales for Friday through Sunday at U.S. and Canadian theaters, according to Rentrak. Final domestic figures will be released Monday.
1. "Jackass Presents: Bad Grandpa," $32 million ($8.1 million international).
2. "Gravity," $20.3 million ($36.6 million international).
3. "Captain Phillips," $11.8 million ($12.1 million international).
4. "The Counselor," $8 million.
5. "Cloudy with a Chance of Meatballs 2," $6.1 million ($17.9 million international).
6. "Carrie," $5.9 million.
7. "Escape Plan," $4.3 million ($7 million international).
8. "12 Years a Slave," $2.15 million.
9. "Enough Said," $1.55 million.
10. "Prisoners," $1.06 million ($5.1 million international).
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Estimated weekend ticket sales Friday through Sunday at international theaters (excluding the U.S. and Canada) for films distributed overseas by Hollywood studios, according to Rentrak:
1. "Gravity," $36.6 million.
2. "Cloudy with a Chance of Meatballs 2," $17.9 million.
3. "Turbo," $14.2 million.
4. "Captain Phillips," $12.1 million.
5. "Jackass Presents: Bad Grandpa," $8.1 million.
6. "Escape Plan," $7 million.
7. "The Wolverine," $6.7 million.
8. "Insidious Chapter 2," $6.5 million.
9. "Now You See Me," $5.6 million.
10. "Prisoners," $5.1 million.
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Follow AP Entertainment Writer Sandy Cohen at www.twitter.com/APSandy .
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Universal and Focus are owned by NBC Universal, a unit of Comcast Corp.; Sony, Columbia, Sony Screen Gems and Sony Pictures Classics are units of Sony Corp.; Paramount is owned by Viacom Inc.; Disney, Pixar and Marvel are owned by The Walt Disney Co.; Miramax is owned by Filmyard Holdings LLC; 20th Century Fox and Fox Searchlight are owned by News Corp.; Warner Bros. and New Line are units of Time Warner Inc.; MGM is owned by a group of former creditors including Highland Capital, Anchorage Advisors and Carl Icahn; Lionsgate is owned by Lions Gate Entertainment Corp.; IFC is owned by AMC Networks Inc.; Rogue is owned by Relativity Media LLC.