NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Business

Alexa has been eavesdropping on you this whole time

Washington Post
6 May, 2019 08:37 PM9 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Smart speakers of every persuasion are listening to household conversations. Photo/123RF.

Smart speakers of every persuasion are listening to household conversations. Photo/123RF.

Would you let a stranger eavesdrop in your home and keep the recordings? For most people, the answer is, "Are you crazy?"

Yet that's essentially what Amazon has been doing to millions of us with its assistant Alexa in microphone-equipped Echo speakers. And it's hardly alone: Bugging our homes is Silicon Valley's next frontier.

Many smart-speaker owners don't realize it, but Amazon keeps a copy of everything Alexa records after it hears its name. Apple's Siri, and until recently Google's Assistant, by default also keep recordings to help train their artificial intelligences.

So come with me on an unwelcome walk down memory lane. I listened to four years of my Alexa archive and found thousands of fragments of my life: spaghetti-timer requests, joking houseguests and random snippets of "Downton Abbey." There were even sensitive conversations that somehow triggered Alexa's "wake word" to start recording, including my family discussing medication and a friend conducting a business deal.

You can listen to your own Alexa archive here. Let me know what you unearth.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

For as much as we fret about snooping apps on our computers and phones, our homes are where the rubber really hits the road for privacy. It's easy to rationalise away concerns by thinking a single smart speaker or appliance couldn't know enough to matter. But across the increasingly connected home, there's a brazen data grab going on, and there are few regulations, watchdogs or common-sense practices to keep it in check.

Let's not repeat the mistakes of Facebook in our smart homes. Any personal data that's collected can and will be used against us. An obvious place to begin: Alexa, stop recording us.

A sensitive word

"Eavesdropping" is a sensitive word for Amazon, which has battled lots of consumer confusion about when, how and even who is listening to us when we use an Alexa device. But much of this problem is of its own making.

Advertisement
Advertise with NZME.

Alexa keeps a record of what it hears every time an Echo speaker activates. It's supposed to only record with a "wake word" - "Alexa!" - but anyone with one of these devices knows they go rogue. I counted dozens of times when mine recorded without a legitimate prompt. (Amazon says it has improved the accuracy of "Alexa" as a wake word by 50 percent over the past year.)

What can you do to stop Alexa from recording? Amazon's answer is straight out of the Facebook playbook: "Customers have control," it says - but the product's design clearly isn't meeting our needs. You can manually delete past recordings if you know exactly where to look and remember to keep going back. You cannot actually stop Amazon from making these recordings, aside from muting the Echo's microphone (defeating its main purpose) or unplugging the darn thing.

Amazon founder and chief executive Jeff Bezos owns The Washington Post, but I review all tech with the same critical eye.

Amazon says it keeps our recordings to improve products, not to sell them. (That's also a Facebook line.) But anytime personal data sticks around, it's at risk. Remember the family that had Alexa accidentally send a recording of a conversation to a random contact? We've also seen judges issue warrants for Alexa recordings.

Discover more

Media and marketing

Apple could buy Netflix - JPMorgan

04 Feb 09:23 PM
Business

Spotify, Apple locked in fierce battle for podcast market

09 Feb 12:11 AM
Business

Does Jeff Bezos' behaviour put Amazon at risk?

09 Feb 12:50 AM
Small Business

Hey AI: where are you taking us?

26 Feb 10:50 PM

Alexa's voice archive made headlines most recently when Bloomberg discovered Amazon employees listen to recordings to train its artificial intelligence. Amazon acknowledged some of those employees also have access to location information for the devices that made the recordings.

Saving our voices is not just an Amazon phenomenon. Apple, which is much more privacy-minded in other aspects of the smart home, also keeps copies of conversations with Siri. Apple says voice data is assigned a "random identifier and is not linked to individuals" - but exactly how anonymous can a recording of your voice be? I don't understand why Apple doesn't give us the ability to say not to store our recordings.

Amazon's smart speakers are passively listening, collecting your data. Photo/Getty Images.
Amazon's smart speakers are passively listening, collecting your data. Photo/Getty Images.

The unexpected leader on this issue is Google. It also used to record all conversations with its Assistant, but last year quietly changed its defaults to not record what it hears after the prompt "Hey, Google." But if you're among the people who previously set up Assistant, you probably need to readjust your settings (check here) to "pause" recordings.

I'm not the only one who thinks saving recordings is too close to bugging. Last week, the California State Assembly's privacy committee advanced an Anti-Eavesdropping Act that would require makers of smart speakers to get consent from customers before storing recordings. The Illinois Senate recently passed a bill on the same issue. Neither are much of a stretch: Requiring permission to record someone in private is enshrined in many state laws.

"They are giving us false choices. We can have these devices and enjoy their functionality and how they enhance our lives without compromising our privacy," Assemblyman Jordan Cunningham, R, the bill's sponsor, told me. "Welcome to the age of surveillance capitalism."

Personal data isn't that personal

Inspired by what I found in my Alexa voice archive, I wondered: What other activities in my smart home are tech companies recording?

Advertisement
Advertise with NZME.

I found enough personal data to make even the East German secret police blush.

When I'm up for a midnight snack, Google knows. My Nest thermostat, made by Google, reports back to its servers' data in 15-minute increments about not only the climate in my house, but also whether there's anyone moving around (as determined by a presence sensor used to trigger the heat). You can delete your account, but otherwise Nest saves it indefinitely.

Then there are lights, which can reveal what time you go to bed and do almost anything else. My Philips Hue-connected lights track every time they're switched on and off - data the company keeps forever if you connect to its cloud service (which is required to operate them with Alexa or Assistant).

Every kind of appliance now is becoming a data-collection device. My Chamberlain MyQ garage opener lets the company keep - again, indefinitely - a record of every time my door opens or closes. My Sonos speakers, by default, track what albums, playlists or stations I've listened to, and when I press play, pause, skip or pump up the volume. At least they only hold on to my sonic history for six months.

And now the craziest part: After quizzing these companies about data practices, I learned most are sharing what's happening in my home with Amazon, too. Our data is the price of entry for devices that want to integrate with Alexa. Amazon's not only eavesdropping - it's tracking everything happening in your home.

Every update makes the system more intuitive. Photo/Getty Images.
Every update makes the system more intuitive. Photo/Getty Images.

Amazon acknowledges it collects data about third-party devices even when you don't use Alexa to operate them. It says Alexa needs to know the "state" of your devices "to enable a great smart home experience." But keeping a record of this data is more useful to them than to us. (A feature called "hunches" lets you know when a connected device isn't in its usual state, such as a door that's not locked at bedtime, but I've never found it helpful.) You can tell Amazon to delete everything it has learned about your home, but you can't look at it or stop Amazon from continuing to collect it.

Advertisement
Advertise with NZME.

Google Assistant also collects data about the state of connected devices. But the company says it doesn't store the history of these devices, even though there doesn't seem to be much stopping it.

Apple does the most admirable job operating home devices by collecting as little data as possible. Its HomeKit software doesn't report to Apple any info about what's going on in your smart home. Instead, compatible devices talk directly, via encryption, with your iPhone, where the data stays.

Free for all

Why do tech companies want to hold on to information from our homes? Sometimes they do it just because there's little stopping them - and they hope it might be useful in the future.

Ask the companies why, and the answer usually involves AI.

"Any data that is saved is used to improve Siri," Apple said.

"Alexa is always getting smarter, which is only possible by training her with voice recordings to better understand requests, provide more accurate responses, and personalize the customer experience," Beatrice Geoffrin, director of Alexa privacy, said in a statement. The recordings also help Alexa learn different accents and understand queries about recurring events such as the Olympics, she said.

Advertisement
Advertise with NZME.

Noah Goodman, a computer science and psychology professor at Stanford University, told me it's true that AI needs data to get smarter.

"Technically, it is not unreasonable what they are saying," he said. Today's natural language-processing systems need to rerun their algorithms over old data to learn. Without the easy access to data, their progress might slow - unless the computer scientists make their systems more efficient.

But then he takes his scientist hat off. "As a human, I agree with you. I don't have one of these speakers in my house," Goodman said.

We want to benefit from AI that can set a timer or save energy when we don't need the lights on. But that doesn't mean we're also opening our homes to tech companies as a lucrative source of data to train their algorithms, mine our lives and maybe lose in the next big breach. This data should belong to us.

What we lack is a way to understand the transformation that data and AI are bringing to our homes.

Think of "Downton Abbey": In those days, rich families could have human helpers who were using their intelligence to observe and learn their habits, and make their lives easier. Breakfast was always served exactly at the specified time. But the residents knew to be careful about what they let the staff see and hear.

Advertisement
Advertise with NZME.

Fast-forward to today. We haven't come to terms that we're filling our homes with even nosier digital helpers. Said Goodman: "We don't think of Alexa or the Nest quite that way, but we should."

Save

    Share this article

Latest from Business

Premium
Business

Little Island pleaded for lifeline before going into liquidation

18 Jun 01:56 AM
Airlines

Israel to begin bringing back citizens stranded abroad

18 Jun 01:39 AM
Premium
Manufacturing

Hansells owes $10m to staff, ANZ, IRD and company linked to the Hart family

18 Jun 01:34 AM

Audi offers a sporty spin on city driving with the A3 Sportback and S3 Sportback

sponsored
Advertisement
Advertise with NZME.

Latest from Business

Premium
Little Island pleaded for lifeline before going into liquidation

Little Island pleaded for lifeline before going into liquidation

18 Jun 01:56 AM

Plant-based dairy food manufacturer owes almost $2 million.

 Israel to begin bringing back citizens stranded abroad

Israel to begin bringing back citizens stranded abroad

18 Jun 01:39 AM
Premium
Hansells owes $10m to staff, ANZ, IRD and company linked to the Hart family

Hansells owes $10m to staff, ANZ, IRD and company linked to the Hart family

18 Jun 01:34 AM
Vietjet orders 100 Airbus A321neo planes

Vietjet orders 100 Airbus A321neo planes

18 Jun 12:26 AM
Gold demand soars amid global turmoil
sponsored

Gold demand soars amid global turmoil

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP