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Home / Business

A thousand dollars hiding in your wardrobe – The Prosperity Project

Nadine Higgins
By Nadine Higgins
The Prosperity Project host·NZ Herald·
31 Aug, 2025 07:00 PM3 mins to read

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Designer Wardrobe CEO Aidan Bartlett says a second-hand item will sell for, on average, roughly 50% of the original purchase price. Photo / Supplied

Designer Wardrobe CEO Aidan Bartlett says a second-hand item will sell for, on average, roughly 50% of the original purchase price. Photo / Supplied

If your wardrobe is overflowing with clothes you rarely wear, they could be the boost your bank account needs.

Aiden Bartlett, CEO of Designer Wardrobe, told Nadine Higgins on The Prosperity Project podcast that its experience and research suggest “there’s at least a grand of locked-up value sitting in wardrobes across New Zealand and Australia”.

Circular fashion, the idea of extending the life of clothing by buying and selling second-hand, is no longer a niche trend. It grew to US$204.7 billion ($349b) in 2024, according to a GlobalData report, and is growing five times faster than traditional retail.

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Bartlett says: “There has been research around this point where second-hand is bigger than fast fashion, and I think that’ll be around 2028 to 2029, based on the current rate of growth. That’ll be a really exciting day to see second-hand surpass even fast fashion.”

The economic situation and the environment are both playing a part in its rise.

“It’s a really tough economic climate out there and naturally people just want to be smarter and a bit craftier with how they spend money and buying second-hand is one of those ways you can do that,” Bartlett says. “And then also, people are just far more aware of the environmental impact of fashion as a whole on the planet. Textile waste is the second biggest contributor to carbon dioxide emissions in the world.”

While resale prices vary, Bartlett says, “what we typically see on average is an item will sell for roughly 50% of the original purchase price”.

Some Designer Wardrobe members are extracting serious value from their clothing collections, with one seller making $35,000.

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There are a few tricks to ensure you extract maximum value from your unused threads. “A great photo makes a big difference, especially good lighting. If you can take the photo with the item on, that certainly helps a lot and also just helps not get so many questions,” he says.

Designer Wardrobe has also launched an AI-enabled tool to make listing and selling more seamless.

And forget hiding the origin of your second-hand threads. “Over the past couple of years, it’s gone from being this little secret to actually like a badge of honour. Like, ‘hey, I bought this second-hand’ and it’s a conversation piece,” Bartlett says.

Listen to the full episode of The Prosperity Project for more

The podcast is hosted by Nadine Higgins, an experienced broadcaster and a financial adviser at Enable Me.

You can follow the podcast at iHeartRadio, Apple Podcasts, Spotify, or wherever you get your podcasts. New episodes are released every Monday.

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