NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / World

You may now diss the bride

By Anna Hart
Independent·
18 Jul, 2014 09:26 PM5 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

A picture-perfect wedding. But many couples are challenging this perception of marriage. Photo / AP

A picture-perfect wedding. But many couples are challenging this perception of marriage. Photo / AP

Before Jim Benson and Jessica Wolk's wedding in October 2010, they realised something was missing - a reality check.

It was to be a big white-dress affair for 120 people in Northern California, and amid all the lacy dress fittings and fuss about flowers and favours, the couple - a 50-year-old life coach and 36-year-old counsellor - felt that their big day was increasingly removed from the realities of their life.

So a few weeks before their wedding, they invited 10 close friends to the back garden of their home just north of San Francisco, wore their sloppiest around-the-house clothes and conducted what they called a "shadow wedding", telling of their worst neuroses, acknowledging their most irritating traits and generally being the opposite of a blushing bride and a Prince Charming.

Sample shadow vow from Jessica: "I vow to compare you to the fantasy man who only exists in my mind, and tell you about how you fall short of his greatness."

And from the groom: "I vow to pretend to be committed to monogamy, when in truth, I will share sexual energy with other women."

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

They consummated the shadow marriage by wrestling on a foam pad bought for the occasion.

"We wanted to have an outlet for all our fears and trepidation, before we got to the big dress part," explained Jessica.

The couple were so convinced of the benefits that they now offer a service of premarital counselling and officiating shadow wedding ceremonies, with prices varying from US$2500 ($2875) to US$7500.

Advertisement
Advertise with NZME.

Critics will say "dark" ceremonies are just another barmy, new-ageyaddition to the US$53 billion wedding industry.

But many couples will completely understand the urge to bring back down to earth an eagerly-awaited event that can feel like a giddily-heightened pantomime.

Relationship counsellor Denise Knowles said: "I've yet to encounter a shadow wedding, but there's a definite shift towards couples designing their own vows and speeches in a much more humanistic manner, permitting more personality, humour and occasionally self-deprecation."

Today the average first-time bride is 32 and most couples have lived together for years before they say "I do".

Discover more

Lifestyle

New heights for wedding pics

19 Jul 05:00 PM
Opinion

Bryony Gordon: To have and to hold, and go viral

24 Jul 09:30 PM
Lifestyle

The 10 most lavish weddings

25 Jul 04:52 AM

So she knows she's not marrying Mr Perfect, and her groom doesn't expect Miss World.

At my own registry office wedding in 2010, my husband and I both wore outfits we'd seen each other wear before, because the idea of unveiling myself like a Disney princess seemed so alien to our life as a laidback couple who fell in love wearing jeans and parkas at music festivals, on camping trips and in Dalston dive bars.

"For us, the best bit of our shadow wedding came after we'd admitted all the ugly stuff about ourselves," explains Jessica.

"To hear the words 'I know all this, and I still choose you, you are still my person' is a lot more powerful than most conventional wedding vows." She has a point.

When my friends got married in Cornwall in 2009, it was an idyllic country fete affair complete with bunting and cupcakes - but the highlight for me was the bride's speech, in which she described her groom as, "the grumpiest man in the world, but Ingo, I love you".

In Jungian psychology, the shadow refers to the instinctive, irrational and least desirable aspects of one's personality; your dark side, the bits you feverishly suppress. Especially on your wedding day.

Advertisement
Advertise with NZME.

But do we really need a pricey ritual to prove that one's marriage isn't a collective delusion? As Denise says, "I'd hope these conversations would happen long before you decide to get married. If you haven't felt able to verbalise your concerns until now, perhaps you shouldn't be getting married."

However, Andrew Hinman, 36, from California, a scientist who had a shadow wedding courtesy of Jim and Jessica in 2011, describes the ritual as "a psychological insurance policy".

"I was able to address parts of me that were not on board with getting married," he says.

"It was helpful for me to have a structure, a framework for all the back-and-forth inside me. I felt totally solid about our coming together, knowing that the negative side had now been acknowledged."

Jessica tells me that not long ago, when she and Jim hit a rocky patch and she went for a soul-searching walk on the beach, "it hit me that Jim had warned me about a particular trait, and I'd vowed to accept him and work through it", she says.

"It was our shadow wedding vows that held us together - not our wedding vows."

Advertisement
Advertise with NZME.

"We're well aware shadow weddings won't be for everyone," admits Jim. "But if you're a couple of consciousness junkies like we are, then it just might be a fit."

Whether or not you decide to add a wrestling pad to your budget, it definitely seems like weddings are finally getting real.

- Independent

Save

    Share this article

Latest from Lifestyle

Lifestyle

Watch: Monteith’s Wild Food Challenge final returns to Auckland after 11 year hiatus

18 Jun 06:32 AM
Premium
Lifestyle

How healthy is chicken breast?

18 Jun 06:00 AM
Premium
Lifestyle

I thought I was a ‘moderate’ drinker until I started tracking my alcohol

18 Jun 12:00 AM

Sponsored: Embrace the senses

sponsored
Advertisement
Advertise with NZME.

Latest from Lifestyle

Watch: Monteith’s Wild Food Challenge final returns to Auckland after 11 year hiatus

Watch: Monteith’s Wild Food Challenge final returns to Auckland after 11 year hiatus

18 Jun 06:32 AM

A live cook-off featured ox heart, wapiti, wild boar and plenty of edible wildlife.

Premium
How healthy is chicken breast?

How healthy is chicken breast?

18 Jun 06:00 AM
Premium
I thought I was a ‘moderate’ drinker until I started tracking my alcohol

I thought I was a ‘moderate’ drinker until I started tracking my alcohol

18 Jun 12:00 AM
Premium
UK sculptor claims NZ artwork copied his design, seeks recognition

UK sculptor claims NZ artwork copied his design, seeks recognition

17 Jun 10:23 PM
Help for those helping hardest-hit
sponsored

Help for those helping hardest-hit

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP