NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / World

We thought Gen X was a bunch of slackers; now they're the suits

By Lavanya Ramanathan
Washington Post·
2 Mar, 2017 03:23 AM5 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Gen X looks like Paul Ryan. Image/ Washington Post illustration by Eddie Alvarez

Gen X looks like Paul Ryan. Image/ Washington Post illustration by Eddie Alvarez

Lavanya Ramanathan, on why the slackers are now in the ascendancy in US politics.

The Great Ideological Wars of 2017 have pitted grey-hairs against snowflakes, the we-liked-it-the-old-way boomers, more than half of whom cast their ballots for Donald Trump, vs. the idealistic millennials, who would prefer it if Grandpa kept his paws off their rights.

Then there's the wild card: The 66 million ageing hipsters known as Generation X.

Washington Post illustration by Eddie Alvarez.
Washington Post illustration by Eddie Alvarez.

Their very name conjures images of underemployed slackers, of flannels and Kurt Cobain and Elizabeth Wurtzel, the medicated and nihilistic symbol of the Prozac Nation. (This is assuming that anyone thinks of Gen X, so clearly America's neglected middle child, at all.)

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

After college, Gen X donned flannel and started bands called Soundgarden and the Smashing Pumpkins. When a recession in 1990 and '91 - no, millennials, yours was not the only recession - drained the nation of hope and career prospects, Gen X got a menial job and aspired to nothing much at all. By the late 1990s, the Atlantic had fretted that this sea of 20- and early-30-somethings had chosen "political apathy as a way of life."

But as it reaches 50, Gen X no longer looks like an extra from Reality Bites.

Gen X looks like Paul Ryan.

Consider the conservatives who barnstormed the last election cycle: There is the new U.S. ambassador to the United Nations, Nikki Haley, who's 45; Sen. Ted Cruz, 46; and Wisconsin Gov. Scott Walker, 49.

Advertisement
Advertise with NZME.

"A typical Generation Xer" is how presidential counsellor Kellyanne Conway, who at 50 is on the very fringes of Xer-dom, described herself in an interview with The Washington Post this year.

White House press secretary Sean Spicer? Generation X. (He's 45.) At 36, senior adviser Jared Kushner may be, too, depending on which of the many generational parameters you subscribe to.

If you didn't realise that Sen. Marco Rubio is Gen X, surely it dawned on you last week, when the 45-year-old met a constituent's request for a town hall with a classic Gen X response - a shrugging "I don't know, man . . ."

And then there's Ryan, the 47-year-old Republican speaker of the House, who is so Gen X that his Spotify playlist, which the music-streaming service made public last spring, included a Beastie Boys song.

Discover more

World

Obama 'ready to return' to politics

01 Mar 08:51 PM
Opinion

Trump pundits should learn from real critics

01 Mar 10:18 PM
World

Trump ushers in a new age of US militarism

01 Mar 11:11 PM
World

Ivanka's touch seen in quiet tone of Trump speech

02 Mar 12:40 AM

But how is it that the new wave of the GOP was raised on grunge?

If they were angry and disillusioned teenagers in the 1980s and '90s, in middle age they are "very naturally libertarian, very pragmatic," says Neil Howe, co-author of "13th Gen: Abort, Retry, Ignore, Fail?," the 1993 book that defined the generation. During Gen X's formative years, Americans were embracing individualism, the free marketplace and unabashed capitalism.

"Gen X is a perfect reflection of that: 'No one is going to help you. No handouts. It's up to you,' " Howe says. "Particularly first-wave Xers, they're just naturally Republican."

"Xers came of age with the Ronald Reagan mantra, 'Government is not the solution, government is the problem,' " adds Paul Taylor, author of "The Next America: Boomers, Millennials, and the Looming Generational Showdown." "That was the prevailing mind-set, and that helped shape a political mind-set."

Generations are defined in part by birth year, in part by psychology. With Generation X, it's that middle-child thing.

Ryan, the 47-year-old Republican speaker of the House, who is so Gen X that his Spotify playlist, which the music-streaming service made public last spring, included a Beastie Boys song. Image / Washington Post illustration by Eddie Alvarez
Ryan, the 47-year-old Republican speaker of the House, who is so Gen X that his Spotify playlist, which the music-streaming service made public last spring, included a Beastie Boys song. Image / Washington Post illustration by Eddie Alvarez

The Census Bureau defines boomers as those born between 1946 and 1964, and millennials as the 83 million Americans born between 1982 and 2000. Gen X has been harder to pin down; the Census Bureau draws the lines at those born between 1968 and 1979 but says nothing about the three years between the end of the baby boom or the three before the millennials' arrival.

Advertisement
Advertise with NZME.

"The boomers were a very noisy generation from the get-go, a very navel-gazing generation, and the millennials have also been a noisy generation, in part because of their size," Taylor says.

That's not the case with Gen X.

Gen X marked a nadir for the American birthrate. Families were fracturing, divorce was reaching its peak, and children, left to their own devices, were becoming "latchkey kids." Widespread adoption of the pill made childbearing a choice, but there was also a "cultural aversion to children," Howe says. It was apparent from the movies of the late 1970s, including The Omen and Rosemary's Baby. The Zero Population Growth movement had taken hold. Women were flooding the workplace.

In the young Gen Xer, the culture of the era "instilled a wariness and scepticism, and a kind of 'figure it out for yourself' mind-set," Taylor says. And with that came a sense "that you don't have to shine a light on yourself. You're not the center of the universe."

For a brief moment, however, X was in the spotlight. Pop culture was enchanted with the Xers and their unwashed icons, including Cobain. The author and artist Douglas Coupland gave the disenchanted youth their name in his 1991 novel Generation X: Tales for an Accelerated Culture. The movies Slacker, Reality Bites and Singles made the long-haired and angst-ridden persona an archetype.

Were Xers ever really slackers? The recession of the '90s proved a blip. "What they've done is grown into people who've become powerhouses of industry," says Anna Sofia Martin, author of Gen X @ 50, a recent report from cultural forecast firm Sparks & Honey. Elon Musk is an Xer, as are the founders of Google. Studies show that they're not only facile at technology but also equally capable of turning it off.

Advertisement
Advertise with NZME.

"You have a generation, mostly in their 40s, who have begun to achieve national prominence," Taylor says.

The boomers are creaking off the stage. Forecasts suggest that by the next election, they'll no longer make up the majority of voters. Donald Trump may well be the last boomer president.

And then, Gen X will take up the slack.

Save

    Share this article

Latest from World

live
World

US claims strikes devastated Iran's nuclear sites, impact unclear

22 Jun 06:50 PM
World

'Dangerous escalation': World reacts to US attacks on Iran

22 Jun 06:28 PM
World

Car theft crisis pits manufacturers against high-tech gangs

22 Jun 06:00 PM

Help for those helping hardest-hit

sponsored
Advertisement
Advertise with NZME.

Latest from World

US strikes claim to devastate Iran's nuclear sites, impact unclear

US strikes claim to devastate Iran's nuclear sites, impact unclear

22 Jun 06:50 PM

Iran vowed to respond, claiming their enriched uranium wasn’t destroyed.

'Dangerous escalation': World reacts to US attacks on Iran

'Dangerous escalation': World reacts to US attacks on Iran

22 Jun 06:28 PM
Car theft crisis pits manufacturers against high-tech gangs

Car theft crisis pits manufacturers against high-tech gangs

22 Jun 06:00 PM
Premium
How immigration is fuelling Spain's economy

How immigration is fuelling Spain's economy

22 Jun 06:00 PM
How a Timaru mum of three budding chefs stretched her grocery shop
sponsored

How a Timaru mum of three budding chefs stretched her grocery shop

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP