"You expect to see the hills and all you can see - it's like black, like a hole, like there's nothing there. It just looks so strange," said Ben Jensen, the firm's chief technical officer. Asked about the prospect of a little black dress, he said it would be "very expensive" - the cost of the material is one of the things he was unable to reveal. "You would lose all features of the dress. It would just be something black passing through."
Vantablack, which was described in the journal Optics Express and will be launched at the Farnborough International Airshow this week, works by packing together a field of nanotubes, like incredibly thin drinking straws.
These are so tiny that light particles cannot get into them, although they can pass into the gaps between. Once there, however, all but a tiny remnant of the light bounces around until it is absorbed.
Vantablack's practical uses include calibrating cameras used to take photographs of the oldest objects in the universe. This has to be done by pointing the camera at something as black as possible.
It also has "virtually undetectable levels of outgassing and particle fallout", which can contaminate the most sensitive imaging systems.
The material conducts heat seven and a half times more effectively than copper and has 10 times the tensile strength of steel.
Stephen Westland, professor of colour science and technology at Leeds University, said traditional black was actually a colour of light and scientists were now pushing it to something out of this world.
"Many people think black is the absence of light. I totally disagree with that. Unless you are looking at a black hole, nobody has actually seen something which has no light," he said.
"These new materials, they are pretty much as black as we can get, almost as close to a black hole as we could imagine."
- Independent