It started as an informal online competition to create spooky paranormal pictures in Photoshop but ultimately spawned one of the most shocking stories in recent memory.
In 2009, Eric Knudsen who frequented the Something Awful internet forum and blog participated in the innocuous challenge and created a haunting image that would become known as the Slenderman.
Soon the image of the unusually tall, skinny man with pale white skin and a featureless face took on a viral life of its own. The character became an internet meme with countless pictures, videos and stories circulating online typically involving Slenderman stalking, abducting or traumatising victims, mainly children.
In 2014, when two then 12-year-old girls in a sleepy Wisconsin town stabbed their friend 19 times and left her for dead in the woods, they claimed they carried out the heinous act to appease the fictional character.
It's a nightmarish story that will be told in depth as a new HBO documentary called Beware The Slenderman airs this week in the US.