NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / World

Six unusual things about Sean Spicer's press briefing

By Paul Farhi
Washington Post·
24 Jan, 2017 12:20 AM5 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

White House Spokesman Sean Spicer doubled down on his claim that President Trump's inauguration was the most watched in history. He also said his intention is to "always tell the truth," but said there may be disagreement over the facts.

After creating an uproar in his first official act on Sunday, new US press secretary Sean Spicer came to the White House briefing room to calm the waters today. And for the most part, he seemed to.

Spicer's first official briefing was a mostly routine affair - a basic give-and-take with reporters that produced a few headlines. In any case, it produced almost none of the perplexity and outrage that accompanied his riled-up statements over the weekend about the size of his boss' inaugural attendance. Spicer even wore his sharpest suit for meeting the press.

But what may have looked pro forma had some unusual elements. Among them:

1 The new world order's new briefing order

Journalists (if not real people) were surprised by a subtle break with tradition: Spicer bypassed the AP reporter for the first question and called on a New York Post journalist instead. The AP - the most broadly distributed news service in the world - has been the first question-asker at briefings for as long as . . . well, a long time; no one's quite sure when and how the AP became the first question-asker.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

The symbolism of this move wasn't lost on the assembled hacks. The New York Post was a favoured outlet of President Donald Trump's during his salad days as a New York City real estate developer. More to the point, it is owned by a company headed by conservative media baron Rupert Murdoch. Spicer also called on two other Murdoch-owned outlets, Fox News and Fox Business Network, early in the proceedings. A reporter from the unallied, but conservative, Christian Broadcasting Network got the second question of the briefing.

Although Spicer eventually got around to calling on others, including the AP, a subtle message may have been telegraphed.

This isn't just media navel-gazing. The order of questions at a press briefing can set a tone - hostile, combative, easygoing, etc. - for the entire proceeding. Press secretaries, and presidents, can manipulate the order of questioning like a thermostat, calling on a reporter deemed friendly when the questioning gets heated or breaking the intensity of a line of questions by shifting to a journalist who'll change the subject. Spicer's an old pro; the former Republican National Committee spokesman knows how to cool off a room by changing gears and questioners.

Advertisement
Advertise with NZME.

2 Limited press access?

Reporters have been bracing for a cold reception by Trump, but three days in, the reception hasn't been as chilly as expected. In addition to Spicer's why-can't-we-all-get-along tone today, the White House press staff offered two extra pool "sprays," brief access to the president by videographers and photographers (the White House News Photographers Association complained that its members were shut out all too often under President Obama). One impromptu session was in the Roosevelt Room while Trump met with union leaders.

In other press-access news, Spicer suggested there may be . . .

White House press Secretary Sean Spicer speaks during the daily White House briefing. Photo / AP
White House press Secretary Sean Spicer speaks during the daily White House briefing. Photo / AP

3 Something called Skype seats

Discover more

World

No evidence Trump's inauguration most-watched

23 Jan 09:36 PM
World

Spicer to press: 'Our intention is never to lie to you'

23 Jan 09:54 PM
World

Trump signs anti-abortion order

24 Jan 12:58 AM

The press secretary introduced the idea of reserving four digital channels at each briefing for reporters from distant news organisations to pipe in and ask questions. The oddly brand-name-specific idea (why not "Facetime seats"?) was first floated by "Meet the Press" host Chuck Todd in an interview with the Poynter Institute last week.

More is always better, but one reaction from journalists is that plenty of reporters closer to home can't get into the briefings now. "Just FYI, @seanspicer, there are already like 90 DC-based regional reporters who rarely get a question at the WH briefings," tweeted Thomas Burr, the Salt Lake Tribune's Washington bureau chief and past president of the National Press Club.

In which case . . .

4 Why not get a bigger press room?

As is, the White House briefing room contains just 49 seats. On days like today, it's crammed with people, camera equipment and laptops. The small warren of workspaces in the back sometimes floods; the whole place sometimes doesn't have that minty fresh smell.

Trump Administration officials have suggested moving the briefings to a larger venue next door to the White House, in the Old Executive Office Building. The idea has been received with some alarm by reporters, who see it as a preliminary step to removing them from the White House grounds entirely. But a bigger room would mean more seats and more reporters asking questions.

Advertisement
Advertise with NZME.

Spicer didn't address the press' ultimate whereabouts, and, oddly, wasn't asked about it.

5 Who are these guys?

There were the usual questions from the usual reporters at the briefing. But there were some unusual questioners, too. Two of them list themselves as public-relations specialists.

Jon-Christopher Bua is a longtime White House pressroom habitué who describes himself as a commentator and analyst; he also describes himself as the owner of a "strategic communications and public relations" firm.

Another questioner, Robert Weiner, says he writes newspaper editorials. But Weiner's website says he offers "full service public affairs and issue strategy". Weiner said in an interview that he no longer provides such services. "I've got to change that," he said.

6 Sean Spicer is not a comedian

Advertisement
Advertise with NZME.

Spicer fell flat in his opening attempt to make light of his appearance on Sunday, joking that his predecessor, Obama spokesman Josh Earnest, "was voted most popular press secretary by the press corps. ... His title is secure at least for the next few days".

Tumbleweeds and crickets ensued.

On the other hand, he'll be here all week (and year).

Save

    Share this article

Latest from World

World

'Terrible lie': Defence counters claims in mushroom murder trial

18 Jun 08:02 AM
World

Three Australians facing death penalty in Bali murder case

18 Jun 07:16 AM
World

Death toll from major Russian strike on Kyiv rises to 21, more than 130 injured

18 Jun 06:15 AM

Jono and Ben brew up a tea-fuelled adventure in Sri Lanka

sponsored
Advertisement
Advertise with NZME.

Latest from World

'Terrible lie': Defence counters claims in mushroom murder trial

'Terrible lie': Defence counters claims in mushroom murder trial

18 Jun 08:02 AM

Barrister says prosecutors focused on messages to undermine Erin Patterson's family ties.

Three Australians facing death penalty in Bali murder case

Three Australians facing death penalty in Bali murder case

18 Jun 07:16 AM
Death toll from major Russian strike on Kyiv rises to 21, more than 130 injured

Death toll from major Russian strike on Kyiv rises to 21, more than 130 injured

18 Jun 06:15 AM
Milestone move: Taiwan's submarine programme advances amid challenges

Milestone move: Taiwan's submarine programme advances amid challenges

18 Jun 04:23 AM
Help for those helping hardest-hit
sponsored

Help for those helping hardest-hit

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP