NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / World

Shaken at first, many Russians now rally behind Putin's invasion

By Anton Troianovski, Ivan Nechepurenko and Valeriya Safronova
New York Times·
1 Apr, 2022 11:30 PM8 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

A woman poses for a photo during sunset over the Kremlin at Zaryadye Park near Red Square in Moscow, Russia. Photo / AP

A woman poses for a photo during sunset over the Kremlin at Zaryadye Park near Red Square in Moscow, Russia. Photo / AP

The stream of anti-war letters to a lawmaker in St Petersburg, Russia, has dried up. Some Russians who had criticised the Kremlin have turned into cheerleaders for the war. Those who publicly oppose it have found the word "traitor" scrawled on their apartment door.

Five weeks into President Vladimir Putin's invasion of Ukraine, there are signs that the Russian public's initial shock has given way to a mix of support for their troops and anger at the West. On television, entertainment shows have been replaced by extra helpings of propaganda, resulting in a round-the-clock barrage of falsehoods about the "Nazis" who run Ukraine and American-funded Ukrainian bioweapons laboratories.

Polls and interviews show that many Russians now accept Putin's contention that their country is under siege from the West and had no choice but to attack. The war's opponents are leaving the country or keeping quiet.

"We are in a time machine, hurtling into the glorious past," said Solomon Ginzburg, an opposition politician in the western Russian region of Kaliningrad. He portrayed it as a political and economic regression into Soviet times. "I would call it a devolution, or an involution."

The public's endorsement of the war lacks the patriotic groundswell that greeted the annexation of Crimea in 2014. But polls released this week by Russia's most respected independent pollster, Levada, showed Putin's approval rating hitting 83 per cent, up from 69 per cent in January. Eighty-one per cent said they supported the war, describing the need to protect Russian speakers as its primary justification.

Advertisement
Advertise with NZME.

Analysts cautioned that as the economic pain wrought by sanctions deepens in the coming months, the public mood could shift yet again. Some also argued that polls in wartime have limited significance, with many Russians fearful of voicing dissent, or even their true opinion, to a stranger at a time when new censorship laws are punishing any deviation from the Kremlin narrative with as much as 15 years in prison.

But even accounting for that effect, Denis Volkov, Levada's director, said his group's surveys showed that many Russians had adopted the belief that a besieged Russia had to rally around its leader.

Particularly effective in that regard, he said, was the steady drumbeat of Western sanctions, with airspace closures, visa restrictions and the departure of popular companies like McDonald's and Ikea feeding the Kremlin line that the West is waging an economic war on the Russian people.

Advertisement
Advertise with NZME.

"The confrontation with the West has consolidated people," Volkov said.

As a result, those who still oppose the war have retreated into a parallel reality of YouTube streams and Facebook posts increasingly removed from the broader Russian public. Facebook and Instagram are now inaccessible inside Russia without special software, and Russia's most prominent independent outlets have all been forced to shut down.

Discover more

World

A nation of spy-catchers: Fear of saboteurs has Ukrainians on edge

31 Mar 11:32 PM
Business

How war in Ukraine roiled Facebook and Instagram

30 Mar 07:24 PM
Technology

China's TikTok, Facebook influencers push propaganda

30 Mar 07:55 PM
World

How I found out my grandfather was a Nazi

31 Mar 11:00 PM
Commuters read the news on their mobile devices in the Moscow subway. Photo / Sergey Ponomarev, The New York Times
Commuters read the news on their mobile devices in the Moscow subway. Photo / Sergey Ponomarev, The New York Times

In the southern city of Rostov-on-Don, near the border with Ukraine, a local activist, Sergei Shalygin, said that two friends who had previously joined him in pro-democracy campaigns had drifted into the pro-war camp. They have taken to forwarding him Russian propaganda posts on the messaging app Telegram that claim to show atrocities committed by Ukrainian "fascists".

"There's a dividing line being drawn, as in the Civil War," he said, referring to the aftermath of the Russian Revolution a century ago. "It was a war of brother against brother, and now something similar is happening — a war without blood this time, but a moral one, a very serious one."

Shalygin and other observers elsewhere in Russia pointed out in interviews that most supporters of the war did not appear to be especially enthusiastic. Back in 2014, when Russia annexed Crimea in a quick and bloodless campaign, he recalled, every other car seemed to sport the orange-and-black St George's ribbon, a symbol of support for Putin's aggressive foreign policy.

Now, while the government has tried to popularize the letter "Z" as an endorsement of the war, Shalygin said it's rare to see a car sporting it; the symbol is mainly popping up on public transit and government-sponsored billboards. The "Z" first appeared painted on Russian military vehicles taking part in the Ukraine invasion.

"Enthusiasm — I don't see it," said Sergei Belanovsky, a prominent Russian sociologist. "What I rather see is apathy."

Indeed, while the Levada poll found 81 per cent of Russians supporting the war, it also found that 35 per cent of Russians said they paid "practically no attention" to it — indicating that a significant number reflexively backed the war without having much interest in it. The Kremlin appears keen to keep it that way, continuing to insist that the conflict must be called a "special military operation" rather than a "war" or an "invasion".

Advertisement
Advertise with NZME.
A food delivery courier rides a bicycle at sunset in Moscow, Russia, along a street where a huge letter 'Z' is displayed, a symbol of the Russian military. Photo / AP
A food delivery courier rides a bicycle at sunset in Moscow, Russia, along a street where a huge letter 'Z' is displayed, a symbol of the Russian military. Photo / AP

But for those who watch television, the propaganda has been inescapable, with additional newscasts and high-octane talk shows replacing entertainment programming on state-controlled channels.

On Friday, the programme schedule for the Kremlin-controlled Channel 1 listed 15 hours of news-related content, compared with five hours the Friday before the invasion. Last month, the channel launched a new programme called "Antifake" dedicated to debunking Western "disinformation", featuring a host best known for a show about funny animal videos.

In a phone interview from the Siberian city of Ulan-Ude, Stanislav Brykov, a 34-year-old small-business owner, said that while war was a bad thing, this one had been forced on Russia by the United States. As a result, he said, Russians had no choice but to unite around their armed forces.

"It would be a shame for those servicemen protecting our interests to lose their lives for nothing," Brykov said.

He put a friend named Mikhail, 35, on the phone. Mikhail had criticised the government in the past, but now, he said, it was time to put disagreements aside.

"While people are frowning at us everywhere outside our borders, at least for this period of time, we have to stick together," Mikhail said.

Shirts bearing the face of Vladimir Putin and the letter Z, signifying support for Russia's invasion of Ukraine, at a souveni shop in Belgrade, Sergia. Photo / Sergey Ponomarev, The New York Times
Shirts bearing the face of Vladimir Putin and the letter Z, signifying support for Russia's invasion of Ukraine, at a souveni shop in Belgrade, Sergia. Photo / Sergey Ponomarev, The New York Times

The war's opponents are becoming targets of pervasive propaganda that depicts them as the enemy within. Putin set the tone in a speech March 16, referring to pro-Western Russians as "scum and traitors" to be cleansed from society.

In the past two weeks, a dozen activists, journalists and opposition figures in Russia have arrived home to find the letter "Z" or the words "traitor" or "collaborator" on their doors.

Aleksei Venediktov, the former editor-in-chief of Echo of Moscow, the liberal radio station forced to shut down in early March, said he found a severed pig's head outside his door last week and a sticker that said "Jewish pig". On Wednesday, Lucy Stein, a member of the protest group Pussy Riot who sits on a municipal council in Moscow, found a photo of herself taped to her apartment door with a message printed on it: "Don't sell your homeland."

She said she suspected a secretive police unit was behind the attack, though Dmitri Peskov, the Kremlin's spokesperson, on Thursday said such incidents were "hooliganism".

Anti-war protests, which led to more than 15,000 arrests across the country in the first weeks of the war, have largely petered out. By some estimates, several hundred thousand Russians have fled amid outrage over the war and fear of conscription and closed borders; a trade organisation said that at least 50,000 tech workers alone had left the country.

Russians who fled their homeland gather in Istanbul, Turkey. Photo / Sergey Ponomarev, The New York Times
Russians who fled their homeland gather in Istanbul, Turkey. Photo / Sergey Ponomarev, The New York Times

In St Petersburg, which had been the site of some of the biggest protests, Boris Vishnevsky, a local opposition lawmaker, said he had received about 100 letters asking him "to do everything" to stop the war in its first two weeks, and only one supporting it. But after Putin signed legislation effectively criminalising dissent over the war, that stream of letters dried up

"These laws have been effective because they threaten people with prison terms," he said. "If not for this, then the change in public opinion would be rather clear, and it wouldn't be to the benefit of the government."

In a phone interview, a political analyst in Moscow, 45, described visiting police stations across the city in the past month after her teenage child's repeated arrests at protests. Now, the teenager is receiving threats on social media, leading her to conclude that authorities had passed along her child's name to people who bully activists online.

But she also found that the police officers she dealt with did not seem particularly aggressive, or enthusiastic about the war. Overall, she believed that most Russians were too scared to voice opposition, and were convinced that there was nothing they could do about it. She asked that her name not be published for fear of endangering her and her child.

"This is the state of someone who feels like a particle in the ocean," she said. "Someone else has decided everything for them. This learned passivity is our tragedy."

This article originally appeared in The New York Times.


Written by: Anton Troianovski, Ivan Nechepurenko and Valeriya Safronova
Photographs by: Sergey Ponomarev
© 2022 THE NEW YORK TIMES

Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Latest from World

WorldUpdated

'No sense': Defence challenges motive in mushroom poisoning case

17 Jun 07:34 AM
World

'Everyone evacuate': Trump's warning amid G7 Middle East talks

17 Jun 07:15 AM
World

Body in bushland confirmed as missing teen Pheobe Bishop

17 Jun 04:47 AM

Jono and Ben brew up a tea-fuelled adventure in Sri Lanka

sponsored
Advertisement
Advertise with NZME.

Latest from World

'No sense': Defence challenges motive in mushroom poisoning case

'No sense': Defence challenges motive in mushroom poisoning case

17 Jun 07:34 AM

Prosecutors allege she poisoned her in-laws with death cap mushrooms.

'Everyone evacuate': Trump's warning amid G7 Middle East talks

'Everyone evacuate': Trump's warning amid G7 Middle East talks

17 Jun 07:15 AM
Body in bushland confirmed as missing teen Pheobe Bishop

Body in bushland confirmed as missing teen Pheobe Bishop

17 Jun 04:47 AM
Why UK abortion law overhaul is crucial for women's rights

Why UK abortion law overhaul is crucial for women's rights

17 Jun 04:39 AM
Help for those helping hardest-hit
sponsored

Help for those helping hardest-hit

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP