PETA- People for the Ethical Treatment of Animals - disagreed.
The organisation's president Ingrid Newkirk told The Atlantic Wire: "It's downright offensive, not just to people who care about animals but almost to everyone. It's a plucked, beheaded, young chicken in a young pose," she said.
The animal rights group itself is no stranger to controversy and counts among its PR offensives the high profile 'I'd rather go naked than wear fur' campaign.
And in the end, the outrage from PETA has hardly managed to cull the controversy.
Instead it has people flocking to the new 'Sexy Chicken' Twitter account, set up to mock the critics.
The bird, questioning what all the flap is about, tweets:
"Why all the hate from @PETA? Don't they know I'm vegetarian?"
- Herald Online staff