"This new functionality allows Royal Wedding viewers greater insight into one of the biggest live events of the year, wherever they are," David Gibbs, director of digital news and sports products at Sky News, said in a news release. "We're excited by the software's potential and ability to give audiences new ways of consuming content."
The royal wedding is expected to command a massive global audience. More than 5000 members of the media have been accredited to cover the event.
According to the royal spokesman for Kensington Palace, there will be no official guest list, and no heads of state were invited, not even British Prime Minister Theresa May. All the invitees "have a direct relationship with the couple," the spokesman said in a briefing last week at Buckingham palace.
While guests are probably aware the wedding will be widely covered by the news media, lowering their expectations of privacy, it is unclear whether Sky News has informed them their recorded arrivals will be fed into a facial recognition system.
The celebrity recognition feature's debut could pave the way for its use at other high-profile events that often invite the audience to interact on social media.
John Motz, the chief technology officer at GreyMeta, one of the technology firms behind the app, said in a statement the service gives users a chance to participate as the event unfolds and exemplifies how the future of live events can be experienced by people at home.