KEY POINTS:
In drama and intrigue, the story is straight out of a film script - she a fabulously rich girl, he an IT engineer, and both dare to marry despite her family's arch-resistance.
Changing cars to throw off their pursuers, the two travel hundreds of kilometres to knock on
the doors of a New Delhi court to seek protection.
The love affair of Konedela Srija, the daughter of film star Chiranjeevi, briefly gripped India, where a deeply conservative society is still resisting the social change that economic progress brings.
Srija's story is the latest in a spate of high profile cases of defiance of conservative parents by children trying to become more independent and assertive - sometimes at a terrible price.
In several cases, runaway couples have sought protection from courts and even ended up at television studios, hoping that media coverage would win them a pardon from their families.
But what has sparked a public outcry and a debate on urban India's cultural make-up is the fate of a Muslim man who married a rich Hindu girl against the wishes of her family and turned up dead on the railroad tracks of an eastern city several months ago.
Sociologists say economic progress and growing contact with Western values are influencing India's cultural traditions and leading to increased confrontation between the old and young.
"Transition from joint to unit families, agrarian to industrial society and emancipation and empowerment of women have influenced not only the cultural moorings of the society, but also the nature and character of marriages," said A. K. Verma, of the Centre for the Study of Developing Societies.
In India, where dating, let alone premarital sex, is frowned on, 95 per cent of all marriages are still arranged - alliances that are almost always determined by religion, caste and class considerations. India's divorce rate is below 5 per cent.
Inter-caste couples who defy their parents' wishes are often banished. In some cases, families have ordered "honour killings".
In this fight between tradition and modernism, Payal Thakur, a 31-year-old hospitality industry professional, said she paid dearly.
"We tried everything we could to convince his parents, but they wouldn't even allow me inside their house," said Thakur, who ended her eight-year-old relationship because of caste differences.
"Finally, he married someone else his parents chose."
Experts point to India's patriarchal family as an enduring social institution that sets the marriage rules.
Modernity and education are seen only as trappings necessary for social and material success, useful as long as they do not destabilise traditions.
Winds of liberalism have, however, begun blowing in educated middle-class families in the cities, due in part to increased contact with Western culture and education.
Television shows talk openly of gay rights and single parenthood. Live-in couples now flaunt their relationships and a previously unthinkable level of boldness is evident in fashion and lifestyles.
But for the winds of change, Nadiya Pillai, a Muslim, could never have married her Hindu lover of eight years, a union eventually accepted by their families.
"My mother stopped talking to me and went into depression for seven to eight months," Pillai, now a mother of a girl, said. "But we just put our foot down. They were not insensible people."
But, the change is slow.
"A girl's freedom of choice depends entirely on whether she is financially independent or not," said Anshika Mishra, a media professional who at 29 has resisted parental pressure to marry according to their choice.
India's conservative ethos is so ingrained that surveys show that a majority of the young are inclined towards arranged marriages.
Verma said love followed marriage in India in contrast to the West where love culminated in marriage.
"There, as soon as love is lost, the marriage is broken," he said.
"In India, since marriage is a finished and a closed thing, love has to slowly germinate as a seedling and has to be nurtured."
- REUTERS
