Last month, a 17-year-old girl and TikTok influencer with hundreds of thousands of online followers was killed at home by a man whose advances she had refused.
Sana Yousaf had racked up more than a million followers on social media accounts including TikTok, where she shared videos of her favourite cafes, skincare products, and traditional outfits.
TikTok is wildly popular in Pakistan, in part because of its accessibility to a population with low literacy levels.
Women have found both audience and income on the app, which is rare in a country where fewer than a quarter of the women participate in the formal economy.
However, only 30% of women in Pakistan own a smartphone compared to twice as many men (58%), the largest gap in the world, according to the Mobile Gender Gap Report of 2025.
Pakistani telecommunications authorities have repeatedly blocked or threatened to block the app over what it calls “immoral behaviour”, amid backlash against LGBTQ and sexual content.
In southwestern Balochistan, where tribal law governs many rural areas, a man confessed to orchestrating the murder of his 14-year-old daughter earlier this year over TikTok videos that he said compromised her “honour”.
-Agence France-Presse