Newsroom sells naming rights to advertiser

A United States radio station has sold the naming rights to its newsroom, sparking some concern that advertisers had crossed a line and could influence news coverage.

The WIBA newsroom in Madison will be known as the Amcore Bank News Centre, a bank spokesman said.

"What listeners will hear on air is something like, 'Now from the Amcore Bank News Centre, here's WIBA's Jennifer Miller'," said Jeff Tyler, vice-president of Clear Channel Radio-Madison, which owns WIBA-AM 1210 and FM 101.5.