Social Media influencers and celebrities - including Sofia Richie, Scott Disick, Steve Aoki, Winnie Harlow and Alessandra Ambrosio - have earned a backlash for visiting and promoting MDL Beast music festival in Saudi Arabia despite the country's human rights abuses.
Insider revealed that the Saudi government has paid influencers and celebrities to visit and promote the country in an attempt to try improve its reputation and push for tourism.
A fashion and culture commentary Instagram account, Diet Prada, publically critiqued socialites for attending the music festival.
Diet Prada shared in a caption: "According to anonymous sources, six-figure sums were offered for attendance and geo-tagged posts."
Sofia Richie's Instagram post captioned: "Saudi Girls" was heavily criticised as many women's rights activists have been previously detained and tortured, Insider reported in August.
Model Teddy Quinlivan has also publicly called out influencers who attended the festival.
Emily Ratajkowski told Diet Prada that she also was invited to attend and tour Saudi Arabia but turned it down.
Multiple attendees of MDL Beast have taken to Twitter to express their concern of sexual harassment witnessed by men at the music festival.
Karen Attiah, the global opinions editor at The Washington Post, and assassinated Jamal Khashoggi's former editor, tweeted to praise Diet Prada's post and call out "the dark side of influencer culture is that it really is the ultimate expression of capitalism."