NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / World

Divorcees profit as they jettison baggage

By Paul Harris
Observer·
12 Aug, 2011 10:21 PM3 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Jill Alexander, owner of The Divorcee Sale. Photo / Facebook

Jill Alexander, owner of The Divorcee Sale. Photo / Facebook

Divorce is never easy. Even in the privileged circles of southern California it is a traumatic and costly experience. There are lawyers to pay, prenuptial agreements to regret and houses to sell as once comfortable lives prepare to undergo a transformation. That is where Jill Alexander steps in.

Alexander, 37, has sparked a craze for "divorce parties" among well-heeled divorcees who are looking to offload the baggage of their married lives. Her new company, the Divorcee Sale, organises events where newly divorced women can sell their clothes, jewellery and handbags at bargain prices. Held in hotel ballrooms and chic event spaces, the sales have become a huge smash.

"I just knew it would work. Divorce is pretty common these days and people are looking to offload their stuff," said Alexander. She sees huge potential for the Divorcee Sale across America and the rest of the world.

"Divorce doesn't just happen in southern California," she said. "It will be my way of turning a negative into a positive."

It seems a win-win situation. The women get a windfall just when they need it; customers get knock-down prices; and Alexander takes her cut. A percentage of the proceeds goes to various charities.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

Certainly the items on offer are attractive, and at a price that means everyone from the rich to the budget-conscious can find a bargain.

Recent sales have included a poncho by Dior - a snip at US$4200 ($5050). Other brand names included Prada, Louis Vuitton and Dolce & Gabbana.

But Alexander, who perhaps tellingly is a little wary of marriage these days, says that the main aim is not to create a business: it is to help a woman get through a difficult period of her life. While the money the sales produce is important, it is the psychological lift of shedding the trappings of a previous life that can be most important.

Advertisement
Advertise with NZME.

"It is a really cathartic experience. When you clear out your closet, it can be freeing. You are downsizing, but you also don't want the clothes from your past life," said the former fashion manager.

One of Alexander's clients, internet and radio executive Julie Spira, has blogged about her experience of a sale. Alexander came to her house and helped her examine her closet. "It felt like the scene in the Sex and the City movie, where Carrie and her friends collectively decided on what she would keep as her life was moving forward with Big," Spira wrote.

Next month Alexander hosts a three-day sale in New York. A space has already been booked in the trendy downtown neighbourhood of SoHo, and Alexander is anticipating major demand.

So far Alexander's only disappointment is failing to attract any celebrities to the cause. Perhaps image-aware stars are still a little wary of being associated with divorce, despite its prevalence in Hollywood, or more likely they are used to handling such things themselves.

Discover more

New Zealand

Wills and Kate said I do - but do we?

13 Jul 01:13 AM
New Zealand

Terminally ill man denied divorce

17 Jul 07:47 PM
Lifestyle

The divorce hotel: Check in to split up

12 Aug 01:48 AM
New Zealand|politics

Big shake-up in youth welfare policy

13 Aug 01:12 AM

Big name stars have long been hitting the headlines for their own personal divorce sales. When actress Ellen Barkin split from her husband Ron Perelman in 2006, she flogged off jewellery worth US$20 million via a sale at Christie's. Kim Basinger did likewise after divorcing Alec Baldwin in 2002, selling off numerous pieces of jewellery and donating cash to an animal welfare charity.

- OBSERVER

Save

    Share this article

Latest from Lifestyle

Lifestyle

No more crying in the kitchen: 'Tearless' onions launch in NZ - at a cost

07 Jul 06:27 AM
Premium
Lifestyle

My weird week on a Government-prescribed ‘perfect diet’

07 Jul 06:00 AM
Premium
Lifestyle

What makes someone cool? These six traits it seems

07 Jul 01:08 AM

Sponsored: Get your kids involved in your reno

sponsored
Advertisement
Advertise with NZME.

Latest from Lifestyle

No more crying in the kitchen: 'Tearless' onions launch in NZ - at a cost

No more crying in the kitchen: 'Tearless' onions launch in NZ - at a cost

07 Jul 06:27 AM

Tearless onions are now being grown in Auckland and sold nationwide.

Premium
My weird week on a Government-prescribed ‘perfect diet’

My weird week on a Government-prescribed ‘perfect diet’

07 Jul 06:00 AM
Premium
What makes someone cool? These six traits it seems

What makes someone cool? These six traits it seems

07 Jul 01:08 AM
Premium
I thought my stitch was from over-exercising. It turned out to be cancer

I thought my stitch was from over-exercising. It turned out to be cancer

07 Jul 12:25 AM
Sponsored: Why heat pumps make winter cheaper
sponsored

Sponsored: Why heat pumps make winter cheaper

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP