As the Iowa caucus results rolled in, the wheels were surely turning in the minds of editors at the New York Daily News. Republican presidential front-runner Donald Trump - the local entry and a favorite tabloid target - was losing to Senator Ted Cruz of Texas. Which way to go
New York Daily News front page is the best reaction to Donald Trump's loss
Subscribe to listen
That's the whole point. The Daily News has me (and presumably other readers, too) waiting eagerly to see what kind of explosive statement it will make next - kind of like Trump himself.
The tabloid's buttoned-up counterpart, the New York Times, noted the buzz around Daily News covers just last week, citing "I'm with stupid" (the January 20 headline that referred to Sarah Palin's endorsement of Trump) as an example.
"It was the latest in a series of attention-grabbing covers that have shifted the conversation around the struggling paper. Just a few months ago, after an aborted sale and sweeping layoffs, The News seemed to have completed its devolution from the model of a big-city tabloid to a battered symbol of the diminished state of America's newspapers. But the recent string of covers, which were all widely shared on social media, have sent a very different message - if not about the paper's long-term financial prospects, then at least about its continuing cultural relevance."
In that case, the Daily News better hope that "Dead clown walking" is an exercise in hyperbole. If Trump's campaign is actually dead, it will take some of the paper's best material to the grave with it.