Politically, First Lady Melania Trump's high-profile role in the convention could mean a boost for President Tump. Photo / Anna Moneymaker, The New York Times
Politically, First Lady Melania Trump's high-profile role in the convention could mean a boost for President Tump. Photo / Anna Moneymaker, The New York Times
The first lady rarely makes public speeches. Allies say this means when she does speak, people are primed to listen.
"Her words."
That's the message that aides to first lady Melania Trump have underscored before her headlining speech Tuesday night (Wednesday NZ time) at the Republican National Convention. Trump's address,which will be delivered live from the newly renovated Rose Garden, will be "authentic," written without the hidden hand of professional speechwriters. "Every word" of the address, Trump's chief of staff, Stephanie Grisham said, "is from her."
It's a necessary rebuttal to Trump's disastrous appearance at the RNC four years ago in Cleveland, where she had discarded a speech prepared for her by two prominent conservative speechwriters and instead ended up borrowing word-for-word phrases and themes from Michelle Obama's speech at the Democratic convention eight years earlier.
But for a first lady who for the past four years has chosen to be seen more than heard, sometimes letting her clothes (a jacket, most infamously) do the talking, a major speech where she shares her own thoughts about her husband's presidency is more than just an opportunity for a do-over.
Politically, Trump's high-profile role in the convention could mean a boost for President Donald Trump from a surrogate who, in theory, could help sway suburban women voters but who has been disinclined to participate in campaign events. Campaign aides have been eager for more of Melania Trump's time, and she had finally been convinced to participate in fundraisers in Palm Beach and Beverly Hills back in March, high-dollar gatherings that were ultimately canceled because of the coronavirus.
For viewers at home, there is also always the hope that Melania Trump's rare big-ticket address could offer a rarely opened window into Donald Trump's personal life.
"We don't hear from her often, so that means every time we do hear her speak, people are intently listening to what she has to say," said Anita McBride, who served as chief of staff to former first lady Laura Bush. "Sometimes the quietest voice in the room is the one who you hear what their message is."
Melania Trump deserves credit, McBride noted, for over the years subtly "getting her point across without poking the president in the eye." While her husband was still promoting an anti-mask message last month from the White House, for instance, the first lady posted a portrait of herself wearing a face mask on Twitter, and encouraged Americans to wear face coverings and practice social distancing.
Melania Trump's speech is likely to represent her biggest contribution to her husband's campaign. She has made it clear, throughout her time as first lady, that she is committed to doing things her own way, or not at all.
The First Lady's speech comes at a time of family turmoil for the Trump clan, which has always aimed to be seen as a close-knit tribe. Photo / Anna Moneymaker, The New York Times
Trump has never been a natural fit for the office. She generally hated campaigning in 2016, and her main concern throughout her time in public office has been the couple's teenage son, Barron, with whom she spent most of the month of August secluded at the president's private golf club in Bedminster, New Jersey.
For her one big concession to the campaign — the speech — Trump considered using Seneca Falls, New York, the cradle of the national movement for women's rights, as a backdrop. But she ultimately decided against it because it was logistically too complicated to pull off.
In recent days, she has been working on her address and practicing her delivery at the White House, with help from Grisham, Kellyanne Conway, counsellor to the president; and Emma Doyle, the deputy chief of staff for policy. The West Wing has not vetted her speech.
"It will be uplifting and positive," Grisham said. "She reflects on her time as first lady, but it's also very forward thinking."
The speech now comes at a time of family turmoil for the Trump clan, which has always aimed to be seen as a close-knit tribe, and of unwanted revelations from one of Melania Trump's own former trusted confidantes, Stephanie Winston Wolkoff. It will, potentially, offer her a chance to rebut the negative image of the Trump family that has been revealed in recent weeks.
Mary Trump, the president's niece, recently published a tell-all memoir about her family that described decades of family dysfunction and brutality. Mary Trump also released secretly recorded conversations with Donald Trump's sister, Maryanne Trump Barry, in which the president's sister said he had "no principles" and that "you can't trust him." Robert S. Trump, the president's younger brother, died earlier this month, and at a rare White House funeral, his sister, Maryanne Trump Barry, and his ex-wife, Blaine Trump, were not in attendance.
Meanwhile, Wolkoff is reported to have secretly recorded the first lady speaking disparagingly about her family, including her stepdaughter, Ivanka Trump, and that the recordings are the partial basis of her forthcoming book, "Melania and Me: The Rise and Fall of My Friendship with the First Lady." The actual recordings are likely to be given to a news outlet ahead of her book's publication on Sept. 1, two people familiar with the plan said. Ivanka Trump is set to speak at the convention on Thursday night, when she will introduce her father.
Wolkoff did not respond to a request for comment about her recordings.
Melania Trump is also expected to speak on Tuesday night about her own initiative, "Be Best," an awareness campaign dedicated "to the children of this country and all over the world" that has no clear policy bench marks through which to measure its success.
Trump's bigger contribution to her husband's presidency, perhaps, has been on travel abroad, where she has helped elevate him on the world stage. While Donald Trump has spent time on foreign trips insulting the leaders hosting him, the first lady has always been a gracious guest by his side, practicing fashion diplomacy by wearing designers from the countries she is visiting, or clothes that nod to the local customs and practices there.
Her most famous fashion faux-pax — when she chose to wear an army green jacket that said "I Really Don't Care, Do U?" on her way to visit a child detention center in Texas — has become a lasting piece of her image as first lady. Aides said she has shrugged it off, along with all of the other criticisms of how she has chosen to take on the role.
"As she has demonstrated time and again, negative coverage does not affect her," said Grisham.
