Measles can be stopped if "everyone plays their part: to immunize their children, themselves, their patients, their populations -- and also to remind others that vaccination saves lives."
Spread by a highly contagious virus, measles causes a fever, rash and a cough in sufferers, and can cause pneumonia, hepatitis, swelling in the brain, blindness and, rarely, death.
Reports from individual European countries suggest that 37 people have died in 2018 from the disease, with 14 of those in Serbia, the WHO said.
About 24,000 cases were reported in Europe last year, and just 5273 people were infected in 2016. Ukraine recorded the most, with 23,000 so far this year.
At least 107 cases of the disease have been reported in 21 states this year, according to the US Centres for Disease Control and Prevention. The agency warned in 2015 that measles might become reestablished as vaccination rates lag in some areas, such as pockets of California. In the UK, health officials advised people to ensure they were vaccinated after 807 cases were reported up until August 6.
Health officials prevent measles with the combined MMR vaccine that also counters mumps and rubella. US-based Merck & Co. began selling the preventive in 1971.
- Bloomberg