NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / World

Jim Hopkins: Shock Horror! We're all tarred

By Jim Hopkins
NZ Herald·
14 Jul, 2011 05:30 PM5 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Opinion by

Ladies and gentlemen, thanks for coming, and without further ado, I'd like to begin this press conference by inviting you to welcome our guilt-ridden guest. It's my pleasure to introduce ... the columnist himself."

(Voices clamour, cameras clatter, there is a frenzy of flashes and a smattering of tepid applause
as a haggard, shamefaced figure stumbles towards the forest of microphones at the front of the lectern.)

"Thank you and hullo," mumbled the sweating owl, a shamefaced blush reddening his cheeks. "Oh, gosh, umm, err, squirm, wriggle, heck," he continued, shielding his eyes from the lights, "What can I say?"

"Try the truth for a change, you hideous, horrible, hacking hack," screamed a scribe from The Daily Blackmail.

"And, remember, even if you say 'Cut' we'll show it anyway," added the shrill virago from Make It Up.

"Yeah! 'Cos we're effical," quipped a blogger, much admired for fearlessly breaching name suppression orders.

"First of all," said the columnist, "let me say I have full confidence in myself and will not be asking me to resign ...

(Muted groans from the throng.) "And, secondly," the wretch continued. "My conscience is clear. I have never hacked a cell phone in my life."

"Oh, really," sneered the Rotters man. "We've got photos. Or will have, as soon as we've doctored them. Which we can, you know. Ask the Israelis."

"Okay, you've got me," whimpered the columnist. "What I've just said is not entirely true. I did hack a cell phone once ...

(Exultant cries of "Yes" and "Gotcha!" ring out).

"... but only because I couldn't make it work. So I got an axe and hacked it".

"Don't worry," the editor from Fix News whispered to his host. "I'll edit that out. Just have him say, 'I did hack a cell phone.' Much cleaner."

"What about you and Rebekah?" came a cry from the back of the room.

"We are just good friends," spluttered the columnist. "And even if we weren't, I wouldn't reveal anything. One rule for politicians, another for journalists, as you know. Look at the gossip columns in the Sunday papers, for crying out loud. Week after week, year after year, coy hints about 'well-known' hosts or 'big name' TV types with a P habit or given to nipping next door for a quick affair or inclined to put the hard word on 'glamorous' cub reporters. But never any names, of course. No! Because we've always looked after our own, have we not? Screw the world, not the newsroom. Dish it out to others, hush it up at home, right?"

"Maybe so, but we don't bribe coppers, Mr Establishment rat fink," yelled Julian from Wikked Leaks.

"No, but you do steal other people's private correspondence and publish it, irrespective of the consequence," snaps the columnist. "That may not be Coulson but it still isn't cool, son. And yet half the people denouncing me consider you a plaster saint and will happily print whatever you sell them."

"Speaking of sales," snapped a business reporter, "is that why you've closed the paper?"

"Of course not!" said the columnist. "Sales were fine. Never better. Yes, the world of the news has lost the News of the World but not because of sales. Let's be clear about that. What I've done is a perfectly principled and proper response. Close the paper, excuse the perpetrators. Makes sense to me."

"Well, not to me," replied the business reporter, rather wishing she could listen to something less sanctimonious, like BridgeCorp directors requesting legal aid.

"Oh, come now," smiled the columnist, paternally. "You know as well as I do that most news is piffle - whoever's 'across' it. Scare today, gone tomorrow. That's it. And, if most news is piffle, all news is a product; packaged, shaped, tweaked and flavoured to satisfy public taste. Which we did. Brilliantly."

"But unethically," sniffed the business reporter.

"Ah, you want ethics?" replied the columnist. "Hands up those who didn't run a single My night of wild love with Tiger Woods story." (Not a single hand went up)

"Bingo! I rest my case. If there's something rotten in the state of deadline, it isn't just me, friends. Tarred I may be, but the brush has caressed us all. Consider this.

"Between us, we've created an entirely new career. We've created gosstitutes, people who're paid not to have sex, but to talk about having sex so we can run their uncorroborated tales of steamy lust with nary a care for who get harmed or hurt. You want ethics? There they are. Face facts, folks, News is a product, produced by people who are, collectively, no more principled than bankers, financiers, lobbyists or used-car salesmen. The only difference is that journalists are their own publicists. That's why they get a better press."

"Except on days like this," muttered a member of the public, who'd wandered in by mistake.

Discover more

Media and marketing

Hacking scandal sends News shares on $8.6 billion slide

12 Jul 05:30 PM
Opinion

Jim Hopkins: Now we wait for the next deranged killer

28 Jul 05:30 PM
Opinion

Jim Hopkins: Alice in Funderland's magical debt recipe

04 Aug 05:30 PM
Opinion

Jim Hopkins: Think again - right now is wrong

11 Aug 05:30 PM
Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.
Save

    Share this article

Latest from Politics

Politics

NZ First drafting bill to require only one Ngāpuhi settlement

23 Jun 03:46 AM
Politics

US attacks Iran: NZ not ‘sitting on the fence’ but won’t rush to judge US ‘self-defence’ attacks - Acting PM

23 Jun 03:22 AM
New Zealand|politics

NZ Herald Live: David Seymour holds post-Cabinet press conference

Anzor’s East Tāmaki hub speeds supply

sponsored
Advertisement
Advertise with NZME.

Latest from Politics

NZ First drafting bill to require only one Ngāpuhi settlement

NZ First drafting bill to require only one Ngāpuhi settlement

23 Jun 03:46 AM

Bill comes amid Govt refusing to agree to settlements that dispute Crown sovereignty.

US attacks Iran: NZ not ‘sitting on the fence’ but won’t rush to judge US ‘self-defence’ attacks - Acting PM

US attacks Iran: NZ not ‘sitting on the fence’ but won’t rush to judge US ‘self-defence’ attacks - Acting PM

23 Jun 03:22 AM
NZ Herald Live: David Seymour holds post-Cabinet press conference

NZ Herald Live: David Seymour holds post-Cabinet press conference

PM open to scrapping regional councils amid RMA reform

PM open to scrapping regional councils amid RMA reform

22 Jun 08:46 PM
Kaibosh gets a clean-energy boost in the fight against food waste
sponsored

Kaibosh gets a clean-energy boost in the fight against food waste

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP