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Home / World

Japanese online marketplace bans ultrasounds amid extortion claims

By Imogene Bedford
Journalist·NZ Herald·
2 Sep, 2025 11:35 PM2 mins to read

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Young pregnant woman with ultrasound picture of baby on grey background, closeup. Space for text

Young pregnant woman with ultrasound picture of baby on grey background, closeup. Space for text

A Japanese e-commerce site is cracking down on the sale of ultrasound scans over fears the items were being used to extort naive men.

The New York Post reported scans and pregnancy tests were being sold on Mercari, Japan’s biggest online marketplace, for as low as $11.50 (JPY ¥999).

As of September 1, ultrasounds will be removed from sale on the site, joining fake bags and concert tickets on the list of prohibited items.

The ban follows allegations the scans were being bought for use in fake pregnancy extortion schemes.

X user @Awakend_Citizen shared photos of some of the listings, asking why anyone would sell the bizarre items.

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Others quickly inferred the items were intended to be used for ninshin sagi - the Japanese term for the practice of pregnancy extortion, according to Vice.

メルカリに妊娠エコー写真とか陽性の妊娠検査薬が出品されてるのってなんでなん??? pic.twitter.com/LZr3dEJtEL

— 目頭@四毒抜き生活 (@Awakend_Citizen) January 28, 2024

Several listings gave the option to customise the ultrasound dates, according to a News on Japan translation of local publication FNN.

An attorney at Hashimoto Sogo Law Office, Matsukama, told FNN he had “heard of consultations of this kind”.

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“If someone falsely claims to be pregnant and receives money for expenses such as an abortion that never actually arose, it would constitute the crime of fraud under the Penal Code.”

Mercari responded to local inquiries by confirming they “periodically review our list of prohibited items so that everyone can use the service with peace of mind”.

Arizona woman Laura Owens was charged with felony fraud earlier this year after pretending she was pregnant to a star of the Bachelor, the Arizona Republic reported.

Owens showed Clayton Echard fake ultrasounds and pregnancy tests to corroborate her story, even going so far as to fabricate a pregnancy video.

The lies were uncovered when the 34-year-old filed a paternity suit for child support against the former Bachelor.

Though Owens claimed she had a miscarriage and withdrew the case, the inconsistency of her story had already raised investigators suspicions about the supposed pregnancy.

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