Newsflash, guys! Thoughts and prayers don't stop bullets. Neither do flags at half-mast. Neither, for that matter, does the President.
Gun violence in America is one of the great failings of Obama's eight years in office.
We can expect various legal arguments as to the second amendment and the definition of an "armed militia". Doesn't anyone just think that maybe we should scrap the amendment all together?
Cue Twitter outrage and Facebook essays on gun culture in America. Cue foreign correspondents lamenting the appalling routine.
Will Orlando be remembered as the tipping-point massacre? Nah.
If a definition of insanity is the repetition of an act with the expectation that something will change, we shouldn't hold out for much.
It's Groundhog Day in America. See you next time, I guess.
• Jack Tame, TVNZ's US correspondent, hosts Newstalk ZB's Saturday morning show