It's just not cricket: Bradman case settled

Exhibits in the Bradman Collection in Adelaide. Photo / supplied

A long awaited trial into the exploitation of Sir Donald Bradman's name has been settled out of court.

John Bradman and two other executors of Sir Donald's estate had sued law firm Allens Arthur Robinson alleging they were negligent in assigning Sir Donald's name to the Bradman Foundation.

Mr Bradman's displeasure became public in 2005 when the foundation licensed an Australian food company to market "Bradman" chocolate chip cookies in India.

The family at the time described Bradman as "a loved and missed family member, not a brand name like Mickey Mouse".

But the foundation counter claimed it had confidence the legendary cricketer would have approved of the venture.

The case went to trial on Tuesday in the South Australian Supreme Court but openings were delayed as the parties entered negotiations.

On Wednesday the court was told they had agreed to settle.

Outside the court, John Bradman told reporters they were pleased it was finally over.

"This has been a long-running matter which has been very important to the Bradman family and we are very pleased with the outcome," Mr Bradman said.

Mr Bradman said the terms of settlement were confidential and no further media comment would be made.

Sir Donald Bradman died in February 2001 aged 92.

- AAP reg