NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / World

It took 10 years to grow this Christmas tree. The price? $165

By Stefanos Chen
New York Times·
23 Dec, 2023 04:00 PM5 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

A worker cuts down a Christmas tree for a customer at Wyckoff's Christmas Tree Farm in Belvidere, New Jersey. Photo / Bryan Anselm, The New York Times

A worker cuts down a Christmas tree for a customer at Wyckoff's Christmas Tree Farm in Belvidere, New Jersey. Photo / Bryan Anselm, The New York Times

Amid wild cost fluctuations and extreme weather conditions, a small army of workers toiled for years at Wyckoff’s Christmas Tree Farm in Belvidere, New Jersey. The goal? Producing this year’s crop, including 7-foot (2.1 metres) Norway Spruces, which are sold for US$105 ($165).

It begins with planting 10,000 young trees annually on 70 acres, said John Wyckoff, the owner. That cost him US$50,000 ($80,000) this year, before fertiliser and clearing land. “We throw money in the dirt, and pray for the best,” he said.

The biggest expense is labour, with about 30 per cent of a tree’s cost tied to year-round care — from shearing and shaping it by hand, to the frenetic cutting season after Thanksgiving, when up to 40 people work.

The annual cost for tree fertiliser peaked in 2021 at US$35,000 ($56,000), he said. That is up from US$15,000 ($24,000), before the pandemic and the war in Ukraine drove up the price. It has now stabilised around US$20,000 ($32,000).

After a customer picks out a tree, workers remove loose needles and wrap it in a web of twine using a baler machine. This year, Wyckoff paid US$1,380 ($2,200) for 12 boxes of twine.

Advertisement
Advertise with NZME.

Five baler machines, which cost a total of US$69,000 ($110,000), are stationed near customers’ cars, where two workers slide each tree, base first, into the whirring cylinder.

Then there are the vehicles. Wyckoff has a dozen tractors, including a used 2002 model he bought last year for US$80,000 ($128,000), nearly as much as when it was new. Like many farmers, he prefers the older tractor’s reliability.

Every day since the trees were planted has been a roll of the dice.

Advertisement
Advertise with NZME.
Workers drill a hole in the bottom of a Christmas tree at Wyckoff's Christmas Tree Farm in Belvidere, New Jersey. Photo / Bryan Anselm, The New York Times
Workers drill a hole in the bottom of a Christmas tree at Wyckoff's Christmas Tree Farm in Belvidere, New Jersey. Photo / Bryan Anselm, The New York Times

Unlike commodities like corn and soybeans, which Wyckoff grows on another 90 acres he owns, there is no good way to insure Christmas trees against the harm caused by extreme weather, or the effects of an overseas war or a pandemic that freezes supply chains, he said.

“Farmers are the biggest gamblers there are,” said Wyckoff, 57. His family has been growing Christmas trees in Belvidere, about a 90-minute drive from New York City, since his grandfather started the business in the 1950s.

Discover more

Lifestyle

‘My labrador ate a supersized Christmas cake’: How to dodge festive pet dramas and vet bills

19 Dec 08:48 PM
Lifestyle

Etiquette expert reveals the one thing you shouldn't do at Christmas

19 Dec 06:00 PM
Lifestyle

The inescapable tyranny of Elf on the Shelf and how to embrace it

18 Dec 11:57 PM
Lifestyle

Fizz, ‘breathing’ and food pairing: Your Christmas wine questions answered

17 Dec 04:00 PM

Christmas trees grow slowly, about 12 to 14 inches (30 to 35cm) a year, and can take 10 years to go from seed to harvest. Most trees he plants are 3 to 5 years old by the time he buys them from nurseries.

To keep up with costs, Wyckoff raised the price of his trees this year to US$15 ($24) a foot, or US$105 ($165) for a 7-foot tree, up from US$14 ($22) a foot last year. A decade ago, similar trees sold for US$10 ($15) a foot, he said. The trees he sells include the popular Fraser fir, the Norway Spruce and the Canaan and Douglas firs.

Despite the risks, the trees remain Wyckoff’s most profitable crop. He expects to sell 7,000 this year, up from 5,000 last year.

John Wyckoff, centre, whose grandfather started the business in the 1950s, joins workers using a bailer to tie a Christmas tree. Photo / Bryan Anselm, The New York Times
John Wyckoff, centre, whose grandfather started the business in the 1950s, joins workers using a bailer to tie a Christmas tree. Photo / Bryan Anselm, The New York Times

“We’re currently in a boom period,” said Tim O’Connor, the executive director of the National Christmas Tree Association. Supply was tight before the pandemic, and then demand soared for trees that customers could pick and cut themselves outdoors.

Nationally, there were 15,000 Christmas tree farms with sales of more than US$376 million ($585 million) in 2017, according to the latest available federal data. Bert Cregg, a horticulture professor at Michigan State University and industry expert, said farmers can make a 50 per cent profit on each tree. Wyckoff said his profit was closer to 20 per cent a tree.

Some costs have grown sharply for Wyckoff’s Christmas Tree Farm. Nearly all of Wyckoff’s equipment runs on diesel fuel; he paid US$4.70 ($7.49) a gallon this year, up from US$2.36 ($3.76) in 2018.

Advertisement
Advertise with NZME.

Climate change adds to the risk that he could lose huge swaths of trees. Of the 10,000 he planted this year, 5,500 were lost to drought and flooding. That cost him at least US$27,500 ($43,800). In a typical year, he might lose 5 per cent to 10 per cent of his new trees.

The work is relentless. The farm has three full-time employees but a rotating cast of up to 40 seasonal workers during busy periods. Three large mowers (US$20,000 each) cut down weeds every season, trees are pruned twice a year and pests and disease are monitored daily.

Wyckoff said he saved money by hiring high school students, getting help from local hunters and recruiting family members. His wife, Leslie, does accounting, his aunt Judy loves to mow and his 23-year-old son, Johnny, also works the farm.

John Wyckoff, the owner of Wyckoff’s Christmas Tree Farm in Belvidere, New Jersey, trimming trees that should be ready to take home in time for Christmas 2024. Photo / Bryan Anselm, The New York Times
John Wyckoff, the owner of Wyckoff’s Christmas Tree Farm in Belvidere, New Jersey, trimming trees that should be ready to take home in time for Christmas 2024. Photo / Bryan Anselm, The New York Times

The family’s trees have won awards in national competitions and have adorned the White House, Wyckoff said. The family has met Michelle Obama and former Vice President Mike Pence and his wife.

Although Wyckoff and industry experts have some concerns about the risk of another downturn if demand drops, business is good for now.

Hector Ruiz, 75, recently drove from New York City in search of a Fraser fir. He left with a tree shy of 5 feet tall. Most of the bigger ones were sold out.

“But I’m coming back for those trees right there,” he said, pointing to firs still in the ground and reserved for next year.

This article originally appeared in The New York Times.

Written by: Stefanos Chen

Photographs by: Bryan Anselm

©2023 THE NEW YORK TIMES

Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Latest from World

World

Israel strikes dozens of Tehran targets in aggressive overnight raids

20 Jun 08:29 AM
World

Trump to decide on Iran invasion within two weeks

World

Tensions rise: Hospital, nuclear sites targeted in Iran-Israel conflict

20 Jun 06:49 AM

Jono and Ben brew up a tea-fuelled adventure in Sri Lanka

sponsored
Advertisement
Advertise with NZME.

Latest from World

Israel strikes dozens of Tehran targets in aggressive overnight raids

Israel strikes dozens of Tehran targets in aggressive overnight raids

20 Jun 08:29 AM

More than 60 fighter jets hit alleged missile production sites in Tehran.

Trump to decide on Iran invasion within two weeks

Trump to decide on Iran invasion within two weeks

Tensions rise: Hospital, nuclear sites targeted in Iran-Israel conflict

Tensions rise: Hospital, nuclear sites targeted in Iran-Israel conflict

20 Jun 06:49 AM
Teacher sacked after sending 35,000 messages to ex-student before relationship

Teacher sacked after sending 35,000 messages to ex-student before relationship

20 Jun 05:55 AM
Help for those helping hardest-hit
sponsored

Help for those helping hardest-hit

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP